There is a lot of awareness about creating and implementing a social media marketing strategy. What businesses overlook is tracking the performance of the marketing campaign. achievement of social media marketing goals depends upon marketing tactics. Goals are the perimeters on which you can measure the performance of your social media. Follow these steps to measure the progress of your campaign.
1. Define goals:-
You must put effort into defining the exact goals you aim to achieve through your social media marketing campaign. Your goals must look something like this:
For our Instagram marketing campaign, our goal is to:
- Increase brand awareness and pitch target audience
- Generate leads of our potential business prospects.
For our Pinterest marketing campaign, our goal is to:
- Increase website traffic
- Generating sales
Only by generating a clear understanding of goals you set for a specific platform can you measure the progress of your social media tactics.
2. Determine metrics to measure these goals:
Metrics essentialize easy measurement of goals. However, it is essential to choose the right social media metrics to measure the goals you set for your marketing strategy:
- If your goal is to create brand awareness, emphasize metrics such as website visits, volume, exposure, and engagement.
- Similarly, if your goal is to generate leads or sales, calculate the number of leads and sales generated.
Also, you may hire professional & affordable social media marketing firm to analyse your performance of marketing strategy. They can easily measure you permance and will guide you where you are lacking.