Drive Leads & Accelerate Business Growth with Expert Social Media Marketing

Social media is one of the indispensable parts of your marketing strategy. It can boost your business brand awareness and reach millions of potential business prospects within the minimum time frame. It is one of the best ways to gain consumer engagement and achieve your marketing goals. Whether you are interested in brand awareness, reaching more audiences, want more leads and inquiries, or sponsored content, Social Cubicle as the affordable social media marketing consultant in India can help.

Social media can help your business by

• Increasing consumer engagement, generating leads, and building life-long relations.
• It provides global exposure to your business.
• It ensures the growth of your business.
• Essentialize marketing research and reduce marketing expenditures.
• Generate sales and increase revenue.
• Spy on your competitors

Know more about social media marketing importance.

Social media platforms enable your brand to reach your target audience, increasing your brand’s visifality, promoting your products/services, generating new leads, and driving sales. But the question is which platform to use? The best social media advertising channels for a business depends on various factors that include:

• The nature of the products and services provided:-
• Targeted audience
• Platform visifality
• Specific business goals

Every channel of Social Media is different and serves comparatively better than others for achieving a specific business goal. Every brand is unique and requires a personalized strategy to decide the right platform(s) to meet its business goals. we as the fastest growing social media marketing company In India, work closely with our clients to understand their business goals and their target audience to determine the best marketing platform for their business. Being a provider of the best SMM services, we use our knowledge and services to find the most suitable media channel for your business and excel in your marketing engagement.

The first step of beginning with social media is building a comprehensive social media marketing strategy. It can be daunting to frame a result-driven marketing strategy from scrap. It is essential to know the right tools and implement steps in the correct order to come up with an effective social media plan.

• Set realistic and sensible goals
• Research your target audience
• Establish the essential KPIs and metrics
• Choosing the right social platform for your business
• Create unique and engaging content
• Use paid promotion to beef up your social media game
• Find out the best time to post on social media.

As the fastest-growing social media marketing company, we can help you build a marketing strategy and implement it. Refer to this article to help yourself build a social media strategy and achieve your business goals.

From creating and publishing content to analytics and reporting, SMM is pretty overwhelming. However, to streamline the workflow, save time, and enhance your brand’s content reach to the right audience at the right time, we use a bunch of social media marketing tools. Our experts uses Facebook Business Manager to schedule all posts released on your Facebook business pages. We prefer to use TweetDeck for all the content we post on Twitter. HootSuite is used to schedule posts for Instagram and other platforms such as Facebook, Twitter, and LinkedIn.

In addition to scheduling, it enables us to measure and monitor the real-time performance of your social posts. Additionally, our team uses Google Docs to collaboratively write and edit social media posts and use Photoshop and Adobe Spark to create interactive images.

Your target audience is the persons interested in the services and products you offer. It defines potential business prospects that are likely to buy from you. You must put effort into defining your social media audience to the slightest details. It includes identifying their age groups, gender, and demographics. A man is less likely to convert to a female cosmetic product. Similarly, a college student is more likely to buy a computer or electronic equipment.

One of the best ways to identify your target audience is to compile the audience data you already possess on your social media handles. Another thing you can do to unveil the deepest motivations of your target audience is to acquaint yourself with the social media conversations that concern your brand.

Join social media groups and forums and see what your target audience talks about your brand. It will help you alter your marketing strategy according to the preferences of your consumers. At a social media marketing firm, we excel at identifying the conversations concerning your brand and determining the most eligible consumers for you to sell your product.

If you want to get good leads and conversions then you go for social media marketing services along with your SEO efforts. However, the two are different strategies, but they complement each other well. Social media allows demographics to discover new content or brands that they are interested in. While SEO allows you to gain traffic from people who are searching for phrases related to your business. While social media does not directly influence SEO rankings, it impacts the factors that affect the rankings.

By utilizing the right strategies as part of your social media posts, you can increase your search engine rankings, increase visifality, and make it easier for customers to find your page. Our social maniacs create compelling posts providing your audience with valuable information. When leads find your content, they spend time reading it, and the more time they spend on your page, the more valuable your page is. Search engines receive this signal and rank your page higher.

Promoted or boosted social media posts are the ones that enable you to reach your target audience based on location, demographics, and interests through paid promotion. It uses an interest-based approach to identify users that are likely to be interested in the product or services you are offering. Almost all social channels have paid programs for promotional content. Facebook and Twitter are the ideal platforms for increasing engagement and generating tons of social shares on a particular post.

We excel at using tools provided by these platforms, which include the Facebook Business Manager and Twitter Promote Mode to check what works well for your business and help you excel in your marketing campaign. Social Cubicle, an affordable social media marketing agency also provide content promotion and boosting services on other social media platforms such as Linkedin, Pinterest, and Snapchat.

You must put effort into identifying the priorities of your consumers. Try to learn about consumer behavior and determine the type of content your target audience likes the most. There are various ways to find out the preferences of your target audience some of them are as follows:

• Do a competitive analysis
• Create customer personas
• Join social media groups and forums that concern your business
• Do traffic analysis of already existing customer base

Based on your customer preferences, here are different types of social media content you can create on your social handles:

• Images
• Videos
• Video stories
• Infographics
• Customer testimonies and reviews
• Announcements
• Contests
• Giveaways

The social media ads are the paid posts to target an audience outside of your followers based on demographics and interests. It is one of the quickest and effective ways to connect with your audience. Additionally, ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns. Ads also offer a range of analytics options where you can track engagement and define campaign goals. On the other hand, a regular post is a content you share on social media channels for your followers to see organically. This helps increase brand awareness, improve page likes, increase comments and shares. However, most social media algorithms limit the number of followers who see your brand’s content organically, we recommend boosting relevant posts to reach a wider audience.

It depends on factors such as the time and effort put into social media marketing management & its strategy, what you are willing to pay, what your audience wants, and what you want to achieve as well as whether you are using paid ads or not. Regardless, it is also important to remember that a great social media campaign is a marathon and not a sprint. To get the right results, a social media marketing company use a mix of social strategies and tools and within a few months, you could see some action.

SMM can do wonders for both the B2B and B2C business models. However, when it comes to determining the one that can benefit most from the social media practices, the B2B business model has an upper hand. In B2B, the target audience and their motivations are clear. Businesses need to make a specific strategy to pitch them and achieve their business goals.

Whereas when it comes to B2C businesses, they need to do their work in determining the target audience and their motivations. Researching the target audience requires a lot of expertise and experience. Hire social media marketing experts at Social Cubicle to assist you with your marketing campaign and excel.

SMM has proven to be a highly effective channel to connect you to your business prospects, close sales, and build brand affinity and awareness. But how much should your business set aside from its marketing budget for SMM Services? Well, certain factors determine the amount you should spend on your social media marketing solution, this includes:

• Defining marketing goals
• Forming a marketing strategy
• Researching target audience

It helps determine how much you need to invest. A common thumb rule for B2B companies is to allocate 2 to 5% of revenue for social marketing, while for B2C, it could be 5 to 10%. Also, there are some limitations on various social platforms, like you need to spend at least $10 each day on Facebook ads. We don’t put ad spend behind everything we release on social channels, but more spending usually gets you more results. We recommend starting with a lower budget and testing ads to see what works best for your brand. Read more about social media marketing costs.

There is a lot of awareness about creating and implementing a social media marketing strategy. What businesses overlook is tracking the performance of the marketing campaign. achievement of social media marketing goals depends upon marketing tactics. Goals are the perimeters on which you can measure the performance of your social media. Follow these steps to measure the progress of your campaign.

1. Define goals:-

You must put effort into defining the exact goals you aim to achieve through your social media marketing campaign. Your goals must look something like this: For our Instagram marketing campaign, our goal is to:

• Increase brand awareness and pitch target audience
• Generate leads of our potential business prospects.

For our Pinterest marketing campaign, our goal is to:

• Increase website traffic
• Generating sales

Only by generating a clear understanding of goals you set for a specific platform can you measure the progress of your social media tactics.

2. Determine metrics to measure these goals:

Metrics essentialize easy measurement of goals. However, it is essential to choose the right social media metrics to measure the goals you set for your marketing strategy:

• If your goal is to create brand awareness, emphasize metrics such as website visits, volume, exposure, and engagement.
• Similarly, if your goal is to generate leads or sales, calculate the number of leads and sales generated.

Also, you may hire professional & affordable social media marketing firm to analyse your performance of marketing strategy. They can easily measure you permance and will guide you where you are lacking.

One of the most common mistakes businesses make is creating content without a marketing strategy. It is similar to going on a tracking trip without navigation. A social media marketing practices gives you prospective insights into your social media campaign. Other common mistakes that businesses make with their marketing campaign are as follows:

• Not having clarity over their target audience
• Failing to create engaging content
• Relying solely on automation
• Focusing too much on promotion rather than content creation
• Not tracking the progress of the social campaign
• Treating all social media platforms the same

One of the most crucial aspects of social media services is to deal with a negative comment or review. It is hard to deal with a negative comment on something close to our heart, like our business or products. However, you must remember that answering someone in his language can malign your image and cause damage to your business.

Follow these steps to use a negative comment to your businesses advantage:

1. Relax your mind and put it to business:-
It is essential to relax your mind before answering a negative comment on social media. It is essential to take a break before answering a comment. Long story short, do whatever it takes to calm your mind before answering a negative comment.

2. Document your response on paper:-
It is essential to take your time before responding to a negative comment. Take a deep breath and write down your thoughts on paper. Taking note of the ideas enables you to analyze your response and articulate it in the best way possible.

3. Give something up, if the situation demands so:-
If the situation demands, or if the consumer has a genuine problem, offer him something as compensation for the inconvenience he faced.

It can be anything from a discount, free shipping, free product, or anything that helps you turn things around with the customer.

4. Hire someone to write a review for you:-
It might seem daunting, but a single social media complaint is enough to cause a lot of financial and reputation damage to your business. You must consider hiring a professional social media company to write a positive review catering to your brand’s social media voice and get rid of the negative review. Social Cubicle is an astounding & leading social media marketing agency and understands the ups and downs of a marketing campaign. We can help your write amazing responses to a negative comment.

At social Cubicle, we offer four different plans suitable for different scales of businesses. These plans are created keeping in mind the specific requirements of different scales of businesses. You must understand the requirements of your business before determining the type of plan that is most suitable for your specific social media marketing. The four social media plans we provide at Social Cubicle are as follows:

• Basic- 150$/month
• Advanced- 280$/month
• Professional- 400$/month
• Enterprize- 650$/month

The detailed information about the specifications of each plan is represented above the FAQ section on our home page.

Cybercrimes and data breaches are more common on social media than ever. It has created a dynamic necessity to make yourself aware of your privacy and data security on social media.

However, it is hard to gain complete security over your social media privacy. Because even if you delete your social media account, your friends and relatives can still share personal detail. One of the initial steps you must take is to read the privacy terms before signing in to a social platform. Find if there are options available for permanent data deletion and if your data is shared with any third-party app.

Another threat to security is when you provide your account detail to a social media marketing service provider. You must do your research and ensure the credifality of the service provider you are providing your account details. At social Cubicle, we greatly emphasize protecting our customer's privacy. Read the testimonies of our happy clients on our website to learn about the credifality of the services we provide.

SMM is one of the most crucial aspects of digital marketing. It has the potential to provide global exposure to your business. No matter what your business goal is, effective usage of a social media marketing strategy is the key to achieving it.

It is one of the key marketing channels in 2023. You will lag way behind your competitors if you don’t use social media marketing as a part of your marketing effort. If you seek professional assistance to beef up your social media game, consult with one of the leading social media agencies to understand the ups and downs of the marketing strategy.

The number of social media users keeps increasing every year. It opens up prospective opportunities for emerging businesses to make use of it to excel in their marketing campaign. It is one of the best ways to boost your brand awareness and connect with millions of prospects.

With the increasing number of consumers on social media, growth opportunities for upcoming businesses are also increasing. In the future social media is supposed to be the driving force behind the success of a social media marketing campaign.

Interactive and entertaining content is the strength of social media. Keep creating quality content on social media platforms to stand out from your competitors and grab prospective opportunities.

One of the most critical things with social media marketing is dealing with trolls and harassment. The most essential thing to remember while dealing with online trolls and harassment is to use it to your benefit. An offensive answer can hurt the feelings of your consumers and make all your social media efforts go in vain.

However, it is not easy to see someone commenting on something close to your heart like your business or product. Besides, it is essential to be positive in your responses and use them to your benefit. Step back and catch a break before writing the reply to an offensive comment or review. Document your response and get someone to read it for you.

Reread your response to make sure it is not driven by emotions. Post it once you are satisfied. One of the best ways to come up with a constructive response is to analyze the offensive comment made by the consumer. Does the consumer has and genuine issue? If so, try to appreciate him for the constructive criticism he provided.

Another way to go about offensive content is to compensate consumers with some coupons or rewards for the inconvenience they suffered and try to turn things with them.

Every social media platform provides social media insight data. It is one of the best ways to get to know your target audience. It provides you with information about the users interacting with your posts.

However, it is in the raw form, you can tabulate it to scrape information out of it. It can lead to findings like the target audience preferences and demographics. You can also scrap the information to find out the best time to post for maximum engagement. Try posting at different times and analyze the data to determine what works best for your target audience.

Images are one of the indispensable elements of social media marketing strategy. The illustrative are the most viral content types on social media. It can greatly impact your rankings on social media and enhance your organic reach.

However, there is a specific pixel size that works best for different social media platforms. Try uploading images of the pixel specification as mentioned below to gain the most out of your marketing campaign.

• Facebook pixel dimensions– 1200 x 628 pixels
• Twitter pixel dimensions– 900 x 450 pixels
• Instagram pixel dimensions– 1080 x 1080 pixels
• LinkedIn pixel dimensions– 1350 x 440 pixels