Author: Gurpreet Kaur

Gurpreet Kaur is the CEO and Founder of Social Cubicle, a social media marketing company built on creativity, strategy, and community connection. With strong hands-on experience in social media marketing, she believes writing is one of the most powerful ways to share ideas, inspire audiences, and drive meaningful engagement. Through her blogs, Gurpreet decodes the latest trends, platform shifts, and industry changes to help brands and marketers stay ahead. Passionate, bold, and highly creative, she blends insight with storytelling to make complex digital strategies easy to understand and apply.

7 Proven Strategies for Snapchat Marketing

Over the years, digital marketing has taken an edge over the traditional forms of advertising. From a search result on a search engine to a regular post shared on a social networking site, the intent of promotion is everywhere. Even Snapchat is not untouched by this strategy. Earlier launched with the name Picaboo, Snapchat is what these names describe. Snap or chat, Picaboo, and repeat, that is the process of being in this application. As a user, you can also measure the track of your snap through streaks. There are innumerous features to explore as a user, and at the same time, there are many ways for business owners to advertise their products and services. Snapchat for Business For businesses to frame a Social Media Marketing Strategy, they need to draw their attention towards their audience. The platforms with the immense presence of the audience are what you need. At an estimate, Snapchat has active users of 229 million, and each of them can be your potential customer, depending upon which products you deal in. In fact, this platform has more users than other platforms, including Pinterest, Twitter, and Linkedin. Did you get the hint? It is time for you to include Snapchat in your marketing plans. The platform of Snapchat can be your tool to avail of all the perks. In this blog we’ll learn the following things about Snapchat: Benefits of Snapchat How to Create Snapchat Business Account Proven Strategies for Snapchat Marketing Keep reading to know about the benefits of Snapchat for businesses and the features that business owners can avail themselves. Various benefits of Snapchat are: A Younger Audience Every business can have a different age group to target, and the platform you choose to promote yourself is essential here. Snapchat can be your method to connect with a younger age group, falling under less than 35 years of age. Less than half of the Snapchat users, you can’t find them on Instagram. Not that you should not go for marketing on other platforms like Instagram Marketing, Pinterest or likewise, you should, but at the same time, not leave platforms like Snapchat. The bottom line is, your marketing plan is inclined towards the age group you want to target and if you are targeting people less than 35 years of age, Snapchat is where you need to be. Avail of all you can get, get all you can avail from! Geo Filter Another benefit of Snapchat is it’s filters. Out of many filters, Snapchat also extends on-demand geofilters, and they pave the way for users to use a specified/ custom filter on their snap. Every snapchatter must be aware of the way it works, so you have to browse the options of filters that the application offers. These filters only will have their design. After reaching there, you need to share the picture with your friends. Coming to the benefits, Geo filter can filter local users and possible customers for a business. The importance of local marketing can’t be left unseen by brick and mortar enterprises. Exclusive Content If you are a snapchatter, you must be aware that Snapchat can assure you the privacy of your conversations with your friends. Snapchat marketing can make it easy to share things with friends which won’t be revealed to anyone without access. You can give them a glimpse of any new product or service, and you can share the behind-the-scenes sneak-peek. If you share an inside look with your audience, you can take your engagement to another level. If you become the source of valuable content, you will become the audience magnet, which is what you wanted initially. Even brands like Taco Bell employ Snapchat as the source for exclusive content. It includes a sponsored lens for snapchatters. All in all, you can take your content game to another level with Snapchat, which can entice your audience. How to set your business account on snap chat? Just like other social media platforms, you need to create business accounts on Snapchat as well. You should know the do’s and don’ts of Social Media Marketing to understand marketing. To create Snapchat business account, the process includes our-step process: Installation To embark on your journey of Snapchat marketing, first of all, you need to install the application on your device from the app store or play store. Creation The second step involves the creation of an account if you are not a snapchatter as yet. The process is pretty simple and the same as other platforms. This is just like creating a channel on youtube, fb account, twitter and so on. Set-Up Next, you have to set the business account through Ads Manager. You can access it through your Snapchat credentials only. Get-Set-Go The final step involves getting started with your marketing campaigns, which was why you came here. Proven Strategies for Snapchat Marketing You have learned about using Snapchat as a tool for marketing and also about getting started. However, do you know how to make the process of Snapchat marketing simpler? Here follows the list of the strategies for marketing in Snapchat: Make your Audience Aware Strategise Your Plan Use Snapchat Insights Interact with other users Use Snapchat features Make use of AR lenses Stay Updated 1. Make your Audience Aware If you have just joined Snapchat, the first step you need to take is to let your audience know about your presence. After all, you also have to focus on increasing your followers. As Snapchat is different from other platforms, you will have to employ uncommon methods for it. For starting, you can promote your presence on Snapchat through other platforms, including Facebook, Instagram, Twitter, or LinkedIn. Apart from it, you can go to the add me URL. For this, you have to go to settings first on the right-hand side and tap on the username, which you can find in the dropdown. You will reach the”Add Me” URL. Not just this, you can also go for creating… Continue reading 7 Proven Strategies for Snapchat Marketing

5 Genius Ways to Generate Organic Pinterest Traffic

For anyone who wants to know how to run a thriving business in this age where everything we could have is at our fingertips and everything is accessible on the Internet, we need to stand out from the crowd. To market your products and services, along with a website we need to reach out to our audience through various social media platforms. Although social networking sites such as Facebook and Twitter can provide a competitive edge for your business, there comes a necessity for a visual search engine like Pinterest. Pinterest is a social media and image-sharing platform based in the United States. It’s much more than a social media platform. It is a visual search engine and productivity tool, as well as the United States’ fourth most popular social media site. Some flourishing businesses like Apple, Walmart, and Lowe’s are capitalizing Pinterest ground with their marketing strategies and it is good to know that there’s ample space for start-ups, bloggers, and entrepreneurs to leverage the power of pins and group boards. There is power in investing time and effort in this visual media platform. Here are some mind-blowing Pinterest facts: A pin is about 100X more wide spreading as compared to the tweet Each great looking pin can generate 2 page visits and 6 page views Ecommerce businesses get a lot of benefit from pinning as each pin has the power to generate 78 cents The lifespan of a pin is relatively higher than a post on Twitter or Facebook. ( 24 minutes on Twitter and 90 minutes on Facebook.) Many bloggers prefer Pinterest because it can bring in more traffic. So, how can you bring more grip on your business from Pinterest? Here are some tactics you can use to lift your Pinterest strategy and get enormous traffic. 1. Make pin-worthy images: What makes Pinterest so captivating and addicting is the high-quality images. As Pinterest is a visual search engine and people are more affiliated with visual content, you should pay more attention to image perfection. However, it is not just enough to use any image, you need to optimize it as well to get more engagement. So, what makes a fantastic pin image? Let’s look at some tips to keep in mind when making a pinnable image. Pinterest favors taller images more than wider ones as 80% of the Pinterest audience consume feeds over the mobile and so vertical images are compatible. Pins which show a ratio of 2:3 or 4:5 are perfect for a catch. Longer pins got more views as they are likely harder to skip. So, Let’s have a word about the aesthetic sense of the pinnable image! As Pinners enjoy looking at things more than they do at faces, we encourage to create no face images. Vibrant colors images work well. You can use colors like lime, pink, red, etc. Contextual background plays an important role. Choose backgrounds that adds to your overall image. Lightness is another important thing to look at. The lighter the image the 20 times better it performs than the darker images. Images that inspire or evoke emotions are great. Images that show step-by-step directions on how to complete something like a DIY. Images that display data, statistics, and facts on a specific topic. Make your brand logo big if you’re going to include it in your image so that it is seen in the grid view on the mobile phone. Use high-quality images and professional photos and graphics. Avoid having a variety of irrelevant random objects or products on the images. To know the most relevant image to your website’s content, start your research by browsing through the Pinterest discover page. This will help you know the most popular pins on particular topics. To explore further and know people who like the same content, you can try searching for the domains of your competitor’s in the Pinterest search box. This way you can always be updated about the interests of your target audience. Now the next step is to know what pages on your website need pinnable images. The website analytics will help you here in finding the top content pages on your website or if you have an e-commerce store, the shopping cart analytics will help find the top products to measure the conversion rate of the products. 2. Motivate Visitors to Pin Your Images Exclusive Pinterest users will have a pin-it button on their browser or mobile devices, but new Pinterest users are not likely to have any tools to make it easy. Focus on making it easier for every visitor on your Pinterest page to pin your images. Pinterest offers different ways of pinning, you can add buttons to your web pages allowing visitors to pin your images easily. If your website is built on WordPress, Squarespace, Tumblr, Wix, or Blogger, they offer plugins or features helping you add Pinterest buttons to your website. These buttons are shown on an image when the visitor hovers over it or appears in a form of static pin on the page, enabling visitors to pin the specified image or any image on the page. Preferably, you’ll want to offer both a hover-over and a static pin-it button to make sure that every visitor sees the option to pin their favorite image to be more accessible. 3. Pin at the proper time Though it may sound hilarious, posting at an apt time can catch the audience’s attention. It is all a number game. Every hour there are hundreds of pins shown on Pinterest. So, what is the probability that your pin will get noticed? In your Pinterest marketing strategy you would want to have the most repins. You would also want lots of people to repin your post so that it’s shown more often to new users. For this to happen, you need to find the best time and day to pin. It would be wise to pin when your target customers are on Pinterest. As per the… Continue reading 5 Genius Ways to Generate Organic Pinterest Traffic

Do’s and Don’ts in Social Media Marketing

Social media is omnipresent and having an effective presence on social networks turns out to be highly productive for any business. From advertising, lead generation, conversions to hiring and building teams, businesses have found multifold use of social channels. However, with so many benefits of social media, there are brands struggling to find their sweet spot to help them stand above their competitors. If your social media marketing strategy has gone stagnant, no worries. You can get back on the right track by following the do’s and don’ts of social media marketing. First, let us start with the social media do’s that you must follow: Must Follow Do’s For Your SMM Campaign: Align business goals with right social platform Experiment with different content formats Pay attention to visuals Convey the message through story Use influencers to communicate with the audience Balance the content strategy Maintain continuous communication Set the right frequency to post Let’s discuss these do’s in details for SMM Campaign: Align business goals with right social platform Though you are not an enthusiastic social media user, you can rest assured that different social platforms can meet your unique needs. Using different social media platforms should be considered based on factors such as company, work area, company size, and business objectives for the product or service you are selling. So, if you want to use some of the highly prevalent social media channels, here’s what you need to know: Facebook – The target customer is diverse and versatile. B2B companies mainly use Facebook to communicate with the customers through helpful and expert content. Likewise, the written content resonates better on this social platform, so it is essential to keep this in mind when developing your Facebook content strategy. Instagram – It is a video and photo sharing platform and extremely popular among females. Thus, there is no wonder why beauty products, jewelry, shoes, clothing, and such merchants choose Instagram to sell their offerings and boost awareness. If you are selling products that cater to women, then the Instagram platform offers various benefits. LinkedIn – If you are a B2B business, then LinkedIn is the best social channel to build your reputation and build a network with other professionals in your niche. Before creating your social media page on any of the channels, it is vital to evaluate your business, who the audience is, and what you want to achieve. Though Facebook or Instagram are very popular, it does not mean that it is right for your business. You cannot achieve your unique business goals if you are marketing on the wrong social platform. Thus, it is vital to work with the best social media marketing company who will let you know which platform works best for you. Experiment with different content formats Our next activity in social media marketing is to experiment with a variety of content styles. Social media is not just about posting enticing texts and images. There is a huge variety of content you can play around with to gain more followers, generate awareness, and ultimately sales. Here are the examples of some content formats: Videos – Videos are great to hook eyeballs on your brand. Depending on your goals and audience you can use various video formats like tutorials, DIYs, product reviews, video testimonials, behind the scenes, and many more. The IGTV on Instagram is like YouTube that encourages users to create more and more video content. Checklist and Infographic – Social media is not a place for direct sales. Here relevant, informative, and helpful content is the key to connect with your customers and add value to their lives. Checklists and infographics are short and precise, and users love them as they need information fast. User-Generated Content (UGC) – It is a wonderful way for brands to get social requests to prove they are in demand and trendy amongst the users. Big brands like Apple, Zappos, Bath & Body Works repost the images of their audience with credits and you can do the same to build credibility and trust. Content generated by users is the most valuable digital marketing technique to use in 2021. Pay attention to visuals Do you realize that 93% of the time when consumers are buying a product, visually appealing images matter? As social media do, if you use Instagram as your marketing channel, make sure you have harmonious and eye-catching pictures to grab users’ attention and spark curiosity. Bad quality images, illustrations, and stock photos do not work well as they receive the slightest user response. Convey the message through story Storytelling is yet another effective way to convey your brand story. You can take advantage of this tactic by posting the brand history, behind the scenes stories, product creation process, and more to gain users’ attention. For instance, if you are a restaurant owner, you can post behind the scenes stories showing fresh ingredients growing in the fields before harvest, chef preparing food in the kitchen, laying out the tables, etc. Use influencers to communicate with the audience Influencers are people who have built their reputation based on knowledge and expertise on a specific topic. They have the power to affect the purchasing decision of the users because of the authority, position, or relationship they have with the audience. You can leverage the power of influencers to connect with the audience and generate sales. However, before you contact the influencer to market your offerings, it is essential to check their target consumers. It should align with yours and share the same pain points to come across. If you sell desserts and cakes, it would be odd to work with a health trainer to promote your products. Metrics such as engagement (how well potential customers view your blog posts), a higher number of subscribers, and comments can assist you to determine if partnership is good. You can collaborate with micro-influencers as they have a little but loyal followers base and are expected to buy the products/services promoted.… Continue reading Do’s and Don’ts in Social Media Marketing

Winning YouTube Marketing Strategies for Brands

A well-thought-out marketing plan is what it takes for a brand to become the talk of the town. However, with the constant rise in the time that people spend on the internet, no business would want to leave any chance to grab the attention of its audience. After Google, YouTube is the second most visited website globally with over 2 billion logged-in users in a month. As the number of viewers doesn’t seem to reduce, the consumer attention for the platform is going upwards only. That is not all! No video platform appears to be a competition for YouTube. Do you know what this means? Yes, it’s time for brands to develop their YouTube marketing strategy. Today, spending a good amount of money on social media marketing strategies is not uncommon for companies. Wait, you don’t have to do the same! Aiming to get the consumer acquisition, you need to create a channel that can be the source of quality content that your audience would want to see. Tip: Always updated yourself with the do’s and don’ts of social media marketing In this blog, we will focus on what it takes to do so. So, let’s start explaining the following points: Channel Creation Thumbnails of Video Titles of Video Description for Video Content Rules Close Captions YouTube Tags Community Engagement & Cross-Promotion Likes, Comments, and Subscription Channel Creation Before you could go ahead to implement plans to make your channel thrive, one of the most basic yet essential things you need to focus on is its layout. See, it is not just setting the profile picture and uploading details. Of course, once you embark on it, the instructions on YouTube will be enough for you to do that. What you need to focus on is the channel layout. We have all heard the phrase that the first impression is essential. Emphasize on this! Not that you have to add the quotes written by Shakespeare, but your layout should be such that whenever audiences visit your channel, they won’t have to wander wondering what your channel is all about and why they should be there. The colour scheme and the value proposition should match with that on your website. Once you are done with the layout of your channel, here is what your checklist needs to have: Thumbnails Thumbnails refer to a concise way of describing the content that your video has. Just like the title, it is also essential to drive the audience into your channel. For this, you can make use of circles and arrows. You, yourself, would have noticed the increase in the use of arrows and circles in the thumbnails. The reason behind it is the same that using suspense-creating titles was- drawing attention and increasing clicks. When it comes to using red colour, the reason might be that it is eye-catching like many studies in the past show. The second tactic that you can use on your thumbnail is the use of the logo of your brand. If you cross-check it with the leading news channels, you will find most of them doing the same. Even though the video doesn’t seem to need the thumbnail, doing so will make the visitors aware of your logo. In case they choose not to click on your video, they will still identify your brand. Titles Since the title is the first thing that your audience can have a look at, you need to ensure that it grabs the attention. You can think of it as keeping yourself on the other side of the table. Ask yourself what you would find to be engrossing. Or, what you can do is check what YouTube giants are doing. For instance, many news portals, including Business Insider, leave their audience in suspense with sentences that are not complete. Do you think such big channels would do it by mistake? It is a tactic. Even though this is more of click-baiting, you can’t change the fact that it works and is not spammy. Not just this, but there are other tactics that you can adapt. You can go for question-based titles, listicles, or hyperbole, to make your audience not leave without viewing. Titles, including Best of…. How to… can prove effective here. Descriptions Even though you can learn about writing compelling descriptions from YouTube, to save your time, here are some points to keep in mind. First of all, keywords! Just like for blog posts, you need to focus on the keywords here too. You can put them in both your title and description. Just make sure to add them organically and not forcefully stuffed. If you choose to stuff, you will end up looking spammy, and you don’t want that. Don’t go short on words and make the best of all the 5000 characters that YouTube provides. If you want, you can also add the links to your social media platforms for that. The reason being that even if your audience does not go through the entire description, the links over there would act as CTA or make you connect on other platforms. Content Rules You must keep in mind to be persistent towards creating content for your channel. The reason behind it is that the constant delivery of content can boost your presence and help to create an audience for it. First things first! Let’s talk about the content! The most essential thing to keep in mind is that it should be what your audience wants to see. Now, we will come to how to find that. For this, you would need to look at what your competitors are providing. You can take a glance at the videos that the audience has liked the most. That can help you learn about the content that your audience prefers. Not just this, but you can also take a hint from the YouTube analytics from your already aired videos (if you have any). YouTube provides detailed information about the essential statistics, including audience demographics,… Continue reading Winning YouTube Marketing Strategies for Brands

Benefits of Facebook Business Page: Tips to Grow Your Business

Founded in 2004 by a bunch of roommates, Facebook is one of the largest Social media hubs today. Back then, little did someone know that a social media site would turn into a business platform. The transition of a social media platform into a business hub is a credit to brands and their audiences. Now every business wants to create a Facebook Business Page and reason is clear. There are n-number of benefits of Facebook Page and we will discuss pretty much every one of them. In this guide we have covered all the stuff that you need to know. We have also included some tips and tricks to take your business to the next level. If we go by the facts, Facebook had active advertisers reaching two million in February 2015. That statistic is from 2015! Just imagine where the figures are now. Recently, since the inception of the newer social media platforms, like Instagram, Tik-Tok, and Snapchat younger demographic have started shifting away from Facebook. Nonetheless, Facebook has still recorded a growth of 16% in its total userbase. If we look at the current demographic of the userbase in 2022, It shows that Facebook still has a strong user base that is young. Credits Facebook is a solid choice for businesses that want to start online. It has given results over time with minimal investment. As you want to build an online presence for Facebook your first step is to create a business page. In this guide, we will cover everything, including what, how, and why. Hopefully, it will give you some clarity about benefits of Facebook business page. What is Facebook Business Page? As the name suggests, Facebook Business Page refers to a web page through which businesses can expand their digital presence on the internet. The Facebook business page showcases everything related to your brand. You can put your brand logo, images, and brand values. Echoing your brand voice is one of the most important features of a Facebook Business Page. Posting relevant and engaging content on your Facebook business page can help you boost your audience. It can also be used as a showcase of your services and products. Using integrated Facebook messenger service can be used to interact with your potential customer and userbase. Opportunities are endless and your Facebook business page can act as a catalyst for your growth. Now the next question is: Why Should you have a Facebook Business page? Because of the following benefits of Facebook business page, businesses should think about having the one: 1. Lowered Marketing Expenses “Marketing is necessary for every business” This might be the biggest understatement of all time which is why you can’t think of ignoring it. However, with a Facebook business page, you can have a low-cost marketing effort. Starting cost of setting up a Facebook business page is minimal. Only the cost of the setting up basic details and that too if you hire Social Media Marketing Professionals for that. *Even though it is a choice, reaching professionals can save you from any hassle of setting pages. All you would need to do is to follow up. Even if you go for other advertising options on Facebook, the expenses will be way lesser than other forms of advertising. Irrespective of your business type and size, you can cover a wider market range with a Facebook business page and other advertising efforts. 2. Facebook Insights from Facebook Business Page Facebook Insights refers to the analysis that can help its users to learn about the page views, viewers’ statistics, photo views, audio and video plays, and others. Facebook insights can be your way of measuring the success of offers and posts on Facebook. As a shrewd entrepreneur, you must know about the value of audience engagement. Moreover, you know how Facebook business pages can help you track your digital efforts with Facebook insights. 3. Wide Audience Reach The reason why a business pursues marketing plans is to entice its audience. With a Facebook business page, you can share your business idea with a wide range of audiences without spending big bucks for that. You must be aware that using a personal account can limit your reach to a specific audience. It can be somewhere around five thousand. However, this is not the case with Facebook Business pages. As an entrepreneur, you aim to expand and make your business thrive, and broadening your audience reach is the first step towards it. You just need to know the target audience on Facebook. You can use the analytics provided by Facebook but the feature is only available to Facebook business pages. 4. Establish a Brand through Facebook Business Page Apart from being the source to boost engagement, expand audience reach, and several other benefits, a Facebook business page can be one of the pillars to establish a brand. Not that a Facebook page is the only secret to brand building, but it is one of the necessary steps you can’t leave untouched. The digital presence is essential for you to be one of the brands that can be the choice of the viewers. So you should know the do’s and don’t of social media marketing. This will eventually help your business survive and thrive. 5. Website Traffic Yes, you can attain traffic for your website through a Facebook business page. In your business bio, you can add the link of your website and not just on the Page information but in other parts as well to entice your audience. Every time you publish any content on your business page, you can attach a call to action text. Any visitor to your website can be your potential customer, and this is what you originally wanted. With proper Facebook advertising techniques, you can build your brand, target more audiences, get more traffic, and much more. 6. Third-Party Tools on Facebook Business Page Did you know that Facebook can also give the option of using third-party tools for your… Continue reading Benefits of Facebook Business Page: Tips to Grow Your Business

Social Cubicle is a milieu where brands are created and nurtured to leave an imprint on their customers. With strong social etiquettes and surefire strategies, we help businesses burst into life.

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