Author: Gurpreet Kaur

Gurpreet Kaur is the CEO and Founder of Social Cubicle, a social media marketing company built on creativity, strategy, and community connection. With strong hands-on experience in social media marketing, she believes writing is one of the most powerful ways to share ideas, inspire audiences, and drive meaningful engagement. Through her blogs, Gurpreet decodes the latest trends, platform shifts, and industry changes to help brands and marketers stay ahead. Passionate, bold, and highly creative, she blends insight with storytelling to make complex digital strategies easy to understand and apply.

Complete Guide to Create a Facebook Marketing Page for Business

Social media has quickly become an invaluable asset to businesses of all kinds in today’s digital era, helping to engage customers and market products or services effectively. Facebook alone boasts 2.85 billion monthly active users – giving businesses of any kind an incredible reach into an enormous target audience and growing their brand! In this blog post, we will create a Facebook business page. In doing so, we will also cover: Basic and available settings. Marketing possibilities with Facebook pages. The Advantages of a Facebook Business Page Why should you use Facebook for Business? Before we discuss how to create a Facebook page for your business, let’s first address why Facebook is essential to businesses. Here are a few reasons why your organization should leverage this social network: Size of Facebook Audience and Its Potential With 2.85 billion monthly active users on Facebook alone, businesses have access to an incredible potential audience. Creating a page specifically for your business and tapping into this vast pool of people to promote products or services – is particularly advantageous if the advertising budget is tight. Essentials of a Facebook Business Page Facebook pages give your business an effective platform to showcase itself online, communicate updates, promote products or services, and connect with customers. By creating one for your company, a solid online presence can be established, making it easier for potential clients to locate you. Why Facebook Page is Necessary for Business? An essential tool in expanding and growing any business, Facebook pages are vital in providing numerous advantages to any enterprise. Here are just a few reasons to create one for your organization: Increased Visibility: Creating a Facebook page for your business will reach a wider audience and enhance online visibility, leading to greater brand recognition and higher sales figures. Improve customer engagement: Facebook pages offer your business the chance to engage more directly and personally with its customer base by responding directly to comments and messages sent from followers of its page, which allows it to build stronger relationships that increase brand loyalty for tremendous business success. Targeted Advertising: Facebook Ads allow businesses to target specific audiences with relevant content, increasing the chances of leads and conversions. Utilizing its powerful targeting options, businesses can craft highly tailored ads that reach precisely who needs to see it at exactly when. Cost-Effective Marketing: Social media marketing, like Facebook, can provide more cost-efficient options to reach your audience than traditional methods like TV commercials. Businesses can create engaging content and run targeted advertisements to engage their target market without busting the bank! Step by Step How to Create a Facebook Business Page As we have covered bases on how to create a Facebook Business Page, let’s move and focus step by step on how to create a Facebook Business Page. Step 1: Sign in to Facebook To create a Facebook page for your business, you must sign in to your account. If you don’t have a Facebook account, you need to create a personal account which can then be used to create the Facebook Page. Step 2: Click on Create Once signed in to Facebook, press “Create” in the top right corner. A drop-down menu will open, displaying several options; select “Page” from this list to begin creating your page. Step 3: Choose a Page Type Facebook provides different page types suited to various business categories. Choose the option best suited to your company from options like “Local Business or Place”, “Company or Organization”, and “Brand or Product”. Step 4: Enter Your Business Information Your next step should be entering all relevant business details – name, address, phone number, website URL, and any additional pertinent data that helps customers locate it and learn about what services or goods it provides. Make sure all fields are filled accurately and entirely so customers can quickly discover who and what your services or offerings are! This data can also help customers learn about you more quickly as customers look up details online about similar offerings from competitors. Step 5: Add a Profile Picture and Cover Photo Once your business information has been entered, the next step should be adding profile pictures and cover photos to your Facebook page. Choose images that accurately represent your brand and leave an impactful first impression. Your profile picture must measure at least 170 x 170 pixels, while 820 x 312 pixels should suffice as cover images. Step 6: Create Your About Section Your “About” section on Facebook is integral to doing business. Here you provide potential customers with information about you and what makes your brand distinctive while engaging potential clients. Spend time creating an appealing “About” section that accurately represents and engages potential clients Step 7: Create Your First Post Once the previous steps have been accomplished, it’s time to create your inaugural Facebook post introducing yourself or detailing the products/services offered. Be sure to add engaging images and text for maximum impact when posting! Facebook Business Page Essentials Now that your Facebook page for business has been established, the next step should be optimizing it to achieve success. Here are a few essential components you should include in it. Make Sure Customers Know When You Are Open Make sure that customers know when your store will be open so that they can plan visits accordingly. Including this information on Facebook will let them know precisely when to come to visit and plan visits accordingly. Add Your Contact Details Make it easier for customers to access you and understand more about your business by listing contact information such as your phone number, email address, and website URL on Facebook pages for your business. Doing this makes getting in contact easier as customers will learn more quickly about you! Enable reviews on your Facebook page to allow customers to leave feedback for your business and build trust among potential clients while increasing credibility. Positive feedback will allow customers to rate you, increasing your customer base. Integrate a Call-to-Action (CTA) Button… Continue reading Complete Guide to Create a Facebook Marketing Page for Business

How to Plan a Social Media Marketing Budget

While starting your Social media Journey, especially as a business, you face dilemmas of all sorts. One of those is planning your Social Media Marketing Budget. You may not be sure how to plan and allocate the budget. What are all things you have to factor in? How to plan your budget per paid and organic marketing? How to factor in the other aspects such as creatives and the cost of the tools. Well, your quest for the answers ends today and here as we have covered a healthy amount of aspects. Wherein, we will help you with almost all the aspects of the budget drawing. We will help you with some marketing budget examples so that you can create a marketing budget plan. Why to even be on Social Media? If you are still unclear about whether you want to be on Social Media. According to this source, around 54% of Social Media users use Social Media as a tool to research the products that they want to buy. According to a poll conducted by Hubspot, 79% of marketers have bought paid advertising services. So, if you want to keep up with the competition Social Media Marketing is name of the game. But devising a Social Media Budget isn’t the only thing. You have to also do a Social Media Audit to clarify the strengths and weaknesses of your Social media presence. So, now let’s bring our attention back to the Social Media marketing budget and how to create it. Social Media Marketing: Things to remember before starting Allocation of Marketing Budget Plan As a business, you get an allocation dedicated to Marketing. Numbers and percentages vary according to the industry you are in. It also depends which is your target audience. For example, if you are a B2B your allotment for Social Media will be much less, in comparison to a consumer goods company that needs to build a brand and generate awareness will be completely dependent upon Social Media because of the reach and userbase. Realistically, of your total marketing budget plan, approximately 40% should make up your Digital Marketing. The other important thing to consider here is whether you will have an in-house marketing team that will handle all the aspects or you will hire an external marketing agency to do your bidding. There is no wrong or right answer. Exporting your marketing plans to a company that has a proven track record of growing businesses can be a lot helpful. Nevertheless, let us move ahead and focus on: Budget changes with the channels you chose The Social Media marketing budget depends on the channels you chose to market on. For example marketing on Facebook($2000 on an avg) costs much more in comparison to Twitter($1500 on an avg). So choose carefully which channels you need to be on. Setting up a Marketing strategy along with using creatives and other streamlining tools will ultimately define your cost. So choose wisely where your target audience is. Content is the King The basics of your Social Media presence is your content. To be honest, good content will always lower your social media marketing costs tremendously. A good content strategy paired with engaging content will help you to create a community. But creating good content is never easy. However, brainstorming and letting creatives do their jobs will reap you rewards in long run. Social Media Marketing and Advertising budgets might be higher in the starting but as you grow your costs will show a flat line. Always give priority to the creative part of your business and try to provide all the help you can to the people behind the scenes. This includes licenses to the paid software and access to paid tools. According to the survey reports by the CMO Digital Marketing contributions have increased almost by 9% on avg for all the businesses. There have been dynamic changes. Instead of static pictures used for Ads, businesses prefer short videos. This increase shows how investing in marketing will give you results sooner rather than later. Don’t Just dive into Paid Ads As a business, you have a healthy budget in the hand. Do u feel the temptation to dive into Paid Ads straight away? Well, don’t. Even if you are a well-established and known name in the market. Chances are you will blow away your budget. Take time and invest in building social media presence. Try to know your audience better. For example, you can install “Meta( formerly known as Facebook) Pixel” on your site. Do brand awareness organically and guide the traffic to your site. Though the numbers would be small, however, it would give an idea for the system to learn about your audience and you can refine your User Personna. Social Media Marketing Budget example As we move ahead, let us now see what an actual Social Media Marketing budget looks like with an example. We would take a hypothetical business situation to make sure we start from scratch and make a strategy. Our strategy will also give an example of the allocation which you can take as a reference. So, let’s assume you are starting in the clothing and apparel business. It is a highly competitive niche but you trust your business model and want to promote yourself on Social Media. You need a digital strategy in place. So assuming your monthly marketing budget is $1000. Let us understand how you can spend this amount to get the best results. 1. Creatives Like we said earlier, creatives should be your priority. Investing in creating content initially will give you a strong foundation and will help you to build on that. A huge chunk of your Social Media Marketing Budget should go to Creatives. Investing in creatives such as Photography and videography tools and experts Short video delivering your brand voice and value Other animations and graphics that you will need Copywriting Copyediting Props & Models that you might need All the mentioned are pre-requisites… Continue reading How to Plan a Social Media Marketing Budget

Top 8 Social Media Scheduling and Publishing Tools in 2026

Do you know that social media platforms have nearly 3.96 billion users as of January 2022? This is according to Statista and looks like the numbers will rise in the same trajectory. Advent of businesses on Social media generated need of Social media scheduling tools to automate the process of posting content. With such a wide number of platforms to choose from, marketers also have numerous tasks for promoting products and services. Though it seems passionate to pave the way for businesses to achieve their dreams, it can sometimes also be a bit overwhelming. Handling several social media accounts can often seem challenging and need you to align multiple aspects. If you are a social media marketer, you can depend on different tools to reduce your efforts. These Social Media Scheduling tools can allow you to plan for several social media accounts or posts beforehand. As there is a need to fine-tune strategies to boost social media marketing, these scheduling tools can give you an edge. Now, let’s see some of the If you are just starting out you should do a social media Audit and know how to devise social media strategy. Check out our blogs for detailed information. Advantages of Social Media Tools Handling several pages These social media scheduling tools bring all the network accounts to one place. This saves your time from switching accounts and streamlines your processes. Collaborating team Managing a marketing campaign for social media platforms can get confusing due to multiple responses. However, scheduling and publishing tools can allow you to access a shared inbox to avoid confusion. You can also collaborate with your whole marketing team and assign roles according to their designation. Customer relationship management With communication channels, you can connect with your potential and current customers directly. However, with scheduling tools, you can prevent any kind of uncalled responses, which will provide an enhanced experience. Safety and accountability From snafus to hacker issues, a lot can happen on social media platforms, which can be troublesome, especially when operating business accounts. That is where you can get additional security to reduce such incidents. Saves time You can use these automation tools to facilitate operations while saving time and costs. They can assist you with content planning while you can concentrate on your content creation and publication procedure. Deep analysis The plans and strategies used previously can influence the future performance of a business. Here, scheduling tools can provide you with a detailed analysis of the content. You can use the outcome to plan your other strategies. On-time delivery Being human, you can forget things and forget publishing. However, you cannot publish the social media posts for valentine’s day on the 15th of February. Content that has to be posted on a certain date cannot be postponed. Most Businesses create a content calendar beforehand that they have to follow religiously. These scheduling tools can ensure that you post content on time and stay on schedule. We have also rated and reviewed some other widely used Social media tools. 8 chosen Social Media scheduling tools Now that you have understood the benefits of the Social Media scheduling and publishing tools, Let us now proceed by highlighting the leading social media scheduling tools you can count on. These are some of the major names that already have the trust of their users. We have shortlisted them, explained what sets them apart, and eventually gave our feedback. All the information is provided to make an informed decision. 1. SOCIAL PILOT SocialPilot is a cost-effective tool you can count on for handling social media, boosting engagement, and noticing results without even spending big bucks. From business owners to social media marketing agencies, everyone can use it. Initially, it extends a starter offer for three connected profiles. It can allow publishing your content on various platforms, including Facebook, Linkedin, Instagram, Twitter, Tumbler, Pinterest, and Google My Business. With this platform, here are the features that you can take advantage of: Creation of tailor-fit posts for different platforms Accessibility to handle social media accounts of many clients simultaneously Instant engagement with the option of a social inbox Boosting posts and handling ad campaigns The feature of the URL shortener that can get you more click-through-rate Gaining more ideas with the content curation feature Publishing more than 500 posts through bulk scheduling Supporting other mobile applications You can also take advantage of: Social media calendar Visual support and advanced post scheduler Easy-to-access browser extension Social media analytics and visual support Source What else? When it comes to reaping benefits from this social media automation marketing tool, you have already learned about them on the list. This tool can familiarise you with both positive and negative marketing trends. Another rare catch in the tool is that you can make it work as per your business regulations. It can allow you to check the strategies for social media sharing. Verdict Undoubtedly, the client testimonials are paramount to draw a bottom line. For this tool, we scrolled the topmost feedback from different review sites. G2.com has rated it 4.5/5 based on 282 reviews, and as per Getapp.com, there are 90% positive reviews, with 95% of users recommending it to others. 2. HOOTSUITE With more than 16 million users globally, Hootsuite has built its steady place among enterprise-level agencies. This social media marketing tool can schedule your posts on social media platforms, including YouTube, Pinterest, Facebook, Instagram, and Twitter. Features Here are the key features you can expect from it: Post-Scheduling: Hootsuite can allow you to schedule posts ahead of time. Its automatic scheduling feature lets you know about the ideal publishing time as decided by its algorithms. Streams: With this feature, you can learn about the various social media platforms you have your presence on. It shows the regular feed of the essential relevant activities. Analytics: This feature can be useful to know about the performance through individual social profiles or the mixed dashboard. It covers fans & followers, traffic, engagements, posts,… Continue reading Top 8 Social Media Scheduling and Publishing Tools in 2026

How to Run an Easy Social Media Audit

Everybody’s life today involves social media in ways that were unimaginable 10 years ago. Initially, what started as networking tools, has evolved into an amalgam of multiple services on one platform. Businesses discovered this opportunity and started creating multiple Social Media strategy to generate brand awareness and online presence. But, if you want to start you have to start right. Therefore, running a Social Media Audit is important. Doesn’t matter if you are small or big, in the city or remote location, brick & mortar or online service, today every brand needs to have a social media presence. No matter whether you are starting a business or you have been in the Social media game for a long time you need to run a social media audit. Running a free social media audit is something you can do on your site. It is a way of internally checking out whether your Social Media strategy(if you have one) is working or not. If you are just starting a business and do not know how to strategize and which Social media platforms to prioritize. This analysis will give you an idea of where to begin and which pitfalls to avoid. If this hasn’t answered your question of why you should do a Social Media Audit, let’s give you some more reasons to nudge you in the right direction Why run a Social media Audit? To get clarity about your online presence Social media nowadays can be overwhelming for businesses. To be frank, we have several Social media platforms where you should have a brand presence. There are some traditional ones (like Facebook, Instagram, YouTube, and Twitter) and some up-and-coming ones(tik tok, Byte, etc.). Every social media platform doesn’t need your presence. So, how can you decide which Social media platform to be on? For that, you should know your audience. Create “User Personas” for your brand. Know the demographics of your audience. If you are a B2B brand, then LinkedIn should be your focused platform rather than Instagram. Know the behavior and interests of your audience. What are your brand values? Everything related to your brand will give you hints about where you should set up space so that your target audience reaches you. Build Content around your social media marketing strategy Doing Social Media Audit also helps you to segregate which content is generating more response and which is not that interactive for the audience. As a brand owner or a marketing specialist, you always try to create engaging content, hoping that it will generate interactions or fulfill your target. However, to be honest, not everything works. Doing a Social Media audit will always help you weed out the content ideas and Social Media strategy that is not working. You can stick to the ones that are working and giving you results. Creating similar content to the one that’s working can further engage the audience and help you achieve your set targets. Enhance your social media plan Based on the Social Media Audit you run you can draw out your Social Media strategy for the future. These audits will make your social media campaigns seamless and effective. (You can see our all-inclusive guide on how to create Social media strategies here.) Which in turn means that you save money and generate somewhat organic traffic. Finally, doing these audits can also help you plan your paid campaigns as you can take ideas that are working organically and take them to the next level. Now that we have understood why it is necessary to run social media audits, let us understand how we can run them? Summarization of doing Social media Audits across various platforms Make a list: Make a list of all the social media platforms you are on right now. You might have an idea of the active ones which you are using, however, there might be some inactive handles that you stopped using in the past. Dig out those handles and make an all-inclusive list. Here you have to again do the analysis where you have to maintain your presence and where you have to unfortunately stop focusing. If you are putting in efforts where it is not necessary, you will likely burn out time and resources without yielding any results. Assess all Social media handles: Once you make a list of all the Social media handles open each one of them and see if they resonate with your brand values. Set out a goal for that Social media outlet and understand what is the use of that particular platform. What is the ultimate purpose that will help your business? It could be anything, building a community, deriving traffic, engaging userbase, or providing help and customer support. Make sure the bio and description that you have of your brand are crisp and show what you stand out for. The profile and cover picture you have used are in trend and clearly show your brand information and depict which service you are providing. Try to use a username almost the same as your brand name. If the desired name is not available do not use a completely different name. Pick a username added with your service industry, and location and added words such as official. Be as creative as you can but be relevant. Mention all Social media channels and website addresses in your bio. Use all the free features and organize the content so that it is easy for users to locate your services on social media. For eg. You can segregate videos on YouTube into playlists according to the service that you are providing. Similarly, highlights on Instagram can help you save your stories. Use all the available services. Keep track of new updates, policy changes, and community standards and use them to your advantage. Keep track of Analytics and Insights Every Social media handles have built-in analysis tools and dashboards for businesses. You can use these tools to your utmost advantage. You can look out… Continue reading How to Run an Easy Social Media Audit

How To Sell on Facebook Marketplace: A New 2023 Growth Channel

In the last decade, the growth of Facebook & Facebook Marketplace has been magnanimous. Facebook’s userbase now comprises 2.936 billion active monthly users worldwide. This userbase will continue to grow on the same trajectory. Initially, in 2015 Facebook came up with the idea of buying and selling groups. The idea was a huge hit, however, it had a few drawbacks such as limited control over the products which were bought or sold. Facebook evolved “buying & selling groups” and revamped the idea and came up with the “Facebook marketplace.” The idea was to facilitate and create a free market for its users. Facebook already has the userbase and community. Since 2016, the Facebook marketplace has grown and now has more than 1 billion users who are either buying or selling on it. Some of the key statistics* to consider before using Facebook Marketplace which will change your mind and sway you towards using Facebook Marketplace in 2022: Facebook is used by over 78 percent of the USA citizens 30 percent of the users admitted that they would purchase via Facebook 1 in 4 businesses has now started selling through Facebook There has been a 48 percent increase in Facebook revenue, which is around 26 billion dollars. In total market share, Facebook has a userbase of 14%, whereas popular site like Craigslist owns merely 6 percent. *These statistics have been taken from renolon & Hootsuite to create a better understanding of how significant the Facebook marketplace is. If these statistics have increased your curiosity to sell on Facebook Marketplace and how the changing dynamics can help your business grow. Let’s talk about: Benefits of selling on Facebook Marketplace 1. Facebook marketplace has not cost of listing One of the most important factors why businesses are choosing Facebook Marketplace to sell their products is because of no listing cost. Brands like Amazon and Craigslist charge a decent amount from sellers to put their products listing. However, Facebook doesn’t charge any fees from the sellers. This makes it so much easier for the sellers as well as buyers to engage. 2. One-on-one conversations Generally, most buyers choose Facebook Marketplace because they can get directly in touch with sellers using Facebook’s messaging tool “messenger”. If the buyer has any questions related to the product or if they want to negotiate the price. The buyer just has to simply drop a message and the seller can respond quickly and they can go through with the process. Engagement is an important part of growing business on Marketplace and we will discuss this further along. 3. Facebook Marketplace’s Algorithm engages users: Facebook’s Algorithm engages users so that they can become engaged prospects. Let’s suppose that you are looking for a car to buy within your location. The Algorithm based on your recent searches and the products that you have seen will start filling up your marketplace with similar suggestions. This engages the user and piques their interest. This makes it important to optimize your Ads which we will talk about later. 4. Creating Brand Awareness You can create brand awareness by using Facebook Marketplace to sell your product. As there is no listing cost you can list as many products under the correct category. The products will start getting visible to potential buyers. More products with the right description and headline along with your Brand logo and details can help create a Brand image within the user’s mind. However, make sure you have a good Facebook presence so that if anyone visits your Facebook page they can know more about you. See our guide on 10 Benefits of having a Facebook business page 5. Use your payment gateway Facebook Marketplace currently doesn’t have any in-built payment gateway. This means you can use your payment gateway of choice to complete the sale. You can use any other methods such as Bank details, cheques, or even cash however using secure Payment gateways should be preferred. 6. Leverage Facebook Ads on the Facebook Marketplace Lately, the buyers have devised a new strategy that helps them to get more conversions from Facebook Marketplace. The concept behind this is that every buyer will come to the Marketplace with an “intent of purchase”. This makes it so much easier for the brands to convert potential buyers into customers. With the right targeting methods and good Ad copy, you can generate a huge business from Facebook Ads on Marketplace. 7. Wide variety of products you can sell on Facebook Marketplace One of the major benefits you now have is that they have increased the categories which you can place your product under. Specifically in the US and Canada, you can now even sell Vehicles and property. This widens the horizon of Facebook Marketplace and makes it even more useful. You can also post Job listings to sell on Facebook Marketplace. 8. Automated product listing and chat tools You can automate the product listing on the Facebook marketplace if you are using the following tools only: Shopify CommerceHub Quipt ChannelAdvisor ShipStation BigCommerce Zentail However, it is possible that the products which are performing better on Shopify might not perform better on Facebook Marketplace. Always keep testing new products before posting on Marketplace and keep optimizing to get the best results. **Let us see some more statistics below which will help us understand why the Marketplace is such a unique concept and how it is helping businesses: **above-used image is fetched from Thrive my way site to convey how businesses are using the Facebook marketplace. Now, as you might have understood the benefits and reasons why you should choose Facebook Marketplace to sell now, let us see: Step by step on how you can create a listing on Facebook Marketplace: Setting up a listing on Marketplace will not take more than 10 minutes of your time. This is one of the benefits to sell on Facebook Marketplace. However, other sites like eBay and Craigslist will take more time to set up a listing, On Facebook… Continue reading How To Sell on Facebook Marketplace: A New 2023 Growth Channel

Social Cubicle is a milieu where brands are created and nurtured to leave an imprint on their customers. With strong social etiquettes and surefire strategies, we help businesses burst into life.

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