Having social media links on your website helps people connect with you easily. Visitors can follow your profiles, see your updates, and stay in touch. If you use Wix to build your website, adding these links is simple and quick.
Wix lets you add social media icons that match your website design. You can link to Facebook, Instagram, Twitter, LinkedIn, and other platforms. This makes your website more useful and helps visitors reach you on the platforms they use the most.
In this blog, we will show you step by step how to add social media links in Wix. After following these steps, your website will be ready to guide visitors to your social media profiles, helping you stay connected and grow your online presence.
Why Adding Social Media Links Matters
Social media has become an essential part of how businesses and individuals communicate with their audiences, and platforms like Facebook, Instagram, Snapchat play a crucial role in. Adding social media links to your Wix website creates valuable bridges between your web presence and your social channels, offering multiple benefits that can significantly impact your online success. When combined with effective social media marketing services, these links help you strengthen brand visibility, improve engagement, and drive more traffic back to your website.
Building a Stronger Online Presence
When you add social media links to your website, you create multiple pathways for visitors to engage with your brand. Instead of limiting interaction to just your website, you give people options to connect on the platforms where they already spend their time. This multi-channel approach strengthens your overall online presence and makes your brand more accessible. A visitor who might not bookmark your website could easily follow you on Instagram or Facebook, keeping your brand in their daily social media feed.
Increasing Follower Count and Engagement
Your website visitors are already interested in what you offer, which makes them prime candidates to become social media followers. By prominently displaying social media links, you make it effortless for interested visitors to take that next step. Each new follower represents someone who will see your posts, engage with your content, and potentially share your message with their own networks. This organic growth in followers can lead to increased brand awareness and a more engaged community around your business or personal brand.
Improving Credibility and Trust
A website with visible social media links signals transparency and legitimacy. When visitors can see your active social media profiles, they gain confidence that you’re a real, established presence rather than a fly-by-night operation. Social media profiles serve as social proof, showing real people engaging with your brand through likes, comments, and shares. This validation from other users helps build trust with new visitors who are evaluating whether to do business with you or engage with your content.
Enhancing User Experience
Modern internet users expect to find social media links on websites. When you meet this expectation, you create a smoother, more intuitive user experience. Visitors don’t have to search for your social profiles manually or wonder if you have a presence on their preferred platforms. Clear, easily accessible social media links demonstrate that you understand your audience’s needs and have designed your website with their convenience in mind.
Boosting SEO and Website Traffic
Social media links create a two-way street for traffic. While you send website visitors to your social profiles, your social media posts can drive followers back to your website. This reciprocal relationship increases overall traffic and engagement across all your digital properties. Additionally, social signals, though not direct ranking factors, contribute to your overall online authority and can indirectly support your SEO efforts by increasing brand searches and generating backlinks.
Facilitating Content Distribution
When visitors can easily access your social media profiles, they’re more likely to share your content across their networks. A blog post reader who enjoyed your article might share it on Twitter or LinkedIn if they can quickly access your profile. This content distribution amplifies your reach far beyond your website’s direct traffic, potentially exposing your brand to thousands of new people through shares and recommendations.
Ways to Add Social Media Links in Wix
Wix provides several different methods for adding social media links to your website, each with its own advantages and ideal use cases. Understanding these options helps you choose the approach that best fits your website’s design and functionality needs.
Using the Social Media Icons Widget
The most popular and straightforward method is using Wix’s built-in social media icons widget, called the Social Bar. This pre-designed element comes with recognizable icons for all major social platforms, making it instantly familiar to visitors. The Social Bar is highly customizable, allowing you to choose which platforms to display, adjust icon size and style, and control spacing and alignment. This widget automatically updates with the latest social platform icons and follows design best practices, ensuring your social links always look current and professional.
Adding Social Media Icons to the Header
Placing social media icons in your website header keeps them visible on every page as visitors navigate your site. The header is one of the first places people look when trying to connect with a brand, making it prime real estate for social links. Wix allows you to add the Social Bar to your header area, where it can be positioned alongside your logo, navigation menu, or contact information. This placement ensures consistent visibility without taking up valuable space in your main content areas.
Adding Social Media Icons to the Footer
The footer is another excellent location for social media links, particularly for websites with longer pages or extensive content. Footer placement follows established web design conventions, as visitors have learned to look for social links and contact information at the bottom of pages. Adding social icons to your Wix footer means they’ll appear on every page without competing for attention with your primary content. This approach works especially well when combined with other footer elements like newsletter signup forms, contact details, and quick navigation links.
Creating a Dedicated Social Media Section
For businesses where social media plays a central role in customer engagement, creating a dedicated section for social links can make sense. This might be a prominent area on your homepage highlighting your most active platforms, complete with recent posts or follower counts. Wix allows you to design custom sections that showcase your social media presence more extensively than simple icon links. You might include embedded social media feeds, calls to action encouraging visitors to follow you, or visual elements that emphasize your social community.
Using Button Elements
Beyond icon-based social bars, Wix also lets you create custom buttons that link to your social profiles. This approach works well when you want social links to stand out more prominently or fit a specific design aesthetic. Custom buttons can include text like “Follow Us on Instagram” or “Join Our Facebook Community,” providing more context than icons alone. This method is particularly effective for specific calls to action, such as promoting a new YouTube channel or encouraging newsletter signups through a social platform.
Adding Social Links in Blog Posts
If you run a blog through Wix, you can add social media sharing buttons and profile links specifically to your blog posts. This placement encourages readers who enjoyed your content to follow you for more updates and makes it easy for them to share articles across their social networks. Wix’s blog settings allow you to enable social sharing with minimal effort, automatically adding share buttons to all your posts.
Step-by-Step Guide to Adding Social Media Links in Wix
Now let’s walk through the detailed process of adding social media links to your Wix website. These steps will guide you from logging into your Wix account to publishing a fully functional social media bar on your site.
Step 1: Log Into Your Wix Account and Open the Editor
Begin by navigating to Wix.com and logging into your account using your email and password. Once logged in, you’ll see your dashboard displaying all your websites. Click on the “Edit Site” button next to the website where you want to add social media links. This will open the Wix Editor, the drag-and-drop interface where you’ll make all your website changes. The editor may take a few moments to load, especially if you have a content-rich website with many images and elements.
Step 2: Access the Add Elements Panel
On the left side of the Wix Editor, you’ll see a vertical toolbar with various icons. Click on the plus sign icon, which represents the “Add Elements” or “Add” panel. This panel contains all the different types of content and features you can add to your website, organized into categories like Text, Image, Button, Menu, and more. The Add Elements panel is your gateway to accessing Wix’s social media tools.
Step 3: Navigate to Social Media Options
Within the Add Elements panel, scroll down until you find the “Social” or “Social Media” category. Click on this category to expand it and see the available social media elements. You’ll typically see options like “Social Bar,” which contains icon sets for various social platforms. Wix updates this section periodically, so you might see multiple design styles or themes for social icons. Take a moment to browse the different options to find the style that best matches your website’s design aesthetic.
Step 4: Choose Your Social Media Icon Style
Wix offers several pre-designed social media icon sets with different visual styles. Some are minimalist with simple outlines, others are colorful with filled backgrounds, and some have a modern flat design. Click on the style you prefer to see a preview of how it will look. Consider your overall website design when making this choice. A professional corporate site might benefit from simple, monochromatic icons, while a creative or lifestyle brand might choose more vibrant, colorful options. Once you’ve selected your preferred style, click on it to add it to your page.
Step 5: Position the Social Media Bar
After adding the social media icons, they’ll appear on your page as a draggable element. Click and hold on the social bar to drag it to your desired location. You can place it in your header, footer, sidebar, or any custom section of your page. As you drag the element, Wix will display alignment guides to help you position it precisely relative to other elements. These blue lines appear when your element aligns with other components, making it easier to create a polished, professional layout. Take your time to find the perfect position that’s visible but doesn’t interfere with your main content.
Step 6: Customize Which Social Platforms Appear
Once positioned, click on the social media bar to select it, then click on the “Change Social Icons” or “Manage” button that appears. This opens a settings panel showing all available social platforms. By default, the social bar might include several common platforms, but you’ll want to customize this list to show only the platforms where you actually have a presence. Check the boxes next to the social platforms you use and uncheck those you don’t. You can typically choose from Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, Snapchat, Tumblr, and many others. Arrange these icons in your preferred order by dragging them up or down in the list.
Step 7: Add Your Social Media Profile URLs
For each social platform you’ve selected, you’ll need to enter the URL of your profile or page. Click on each platform in the settings panel to reveal a field where you can paste your profile link. Open each social media platform in a separate browser tab, navigate to your profile, and copy the full URL from the address bar. Return to the Wix Editor and paste this URL into the corresponding field. Make sure you use the complete URL, including the “https://” portion. For example, your Facebook link might be “https://www.facebook.com/yourbusinessname” and your Instagram link might be “https://www.instagram.com/yourusername.” Double-check each URL for accuracy to ensure visitors reach the correct profiles.
Step 8: Adjust Icon Size and Spacing
After adding your URLs, you can customize the appearance of your social media icons. Click on the social bar element, then look for design or layout settings. Most Wix social bars allow you to adjust the icon size by dragging a slider or entering specific pixel dimensions. Larger icons are more visible and easier to click, especially on mobile devices, but they also take up more space. Find a size that balances visibility with your overall layout needs. You can also adjust the spacing between icons to make them more compact or more spread out, depending on your design preferences.
Step 9: Style and Color Customization
Depending on the social bar style you chose, you may have options to customize colors and appearance. Some social bar styles allow you to change the icon colors to match your brand palette, while others use the official brand colors of each social platform. You might also be able to adjust the background, add borders, or modify hover effects that occur when visitors move their mouse over the icons. Experiment with these settings to create a look that integrates seamlessly with your website’s overall design. Remember that consistency is key, social icons should complement your site rather than clash with it.
Step 10: Configure Link Behavior
Click on the social bar settings to access link behavior options. You can usually choose whether social media links open in a new browser tab or in the same tab. Opening links in a new tab is generally recommended because it keeps your website open while visitors explore your social profiles. This prevents them from navigating completely away from your site and makes it easier for them to return to browsing your content. Some Wix social bars also offer the option to add tooltips that appear when visitors hover over icons, providing additional context like “Follow us on Instagram.”
Step 11: Make It Mobile-Friendly
After positioning and styling your social media links on the desktop view, switch to mobile view to ensure they look good on smartphones and tablets. Click on the mobile icon in the top toolbar of the Wix Editor to see how your site appears on smaller screens. You may need to reposition or resize your social media icons for mobile devices. Wix sometimes allows different positioning for mobile versus desktop, giving you flexibility to optimize for each screen size. Make sure the icons are large enough to tap easily on a touchscreen and positioned where they won’t interfere with mobile navigation menus or other important elements.
Step 12: Test Your Links
Before publishing your changes, it’s crucial to test each social media link to ensure they work correctly. Click on the preview button in the top right corner of the Wix Editor to view your site as visitors will see it. Click on each social media icon to verify that it leads to the correct profile and that the link opens as intended (in a new tab if you configured it that way). Check for any typos in URLs and make sure no links lead to error pages. Testing prevents the frustrating experience of visitors clicking on social icons only to find broken or incorrect links.
Step 13: Publish Your Changes
Once you’re satisfied with your social media links and have tested them thoroughly, it’s time to make them live on your website. Click the “Publish” button in the top right corner of the Wix Editor. Wix will process your changes and update your live website, which typically takes just a few moments. After publishing, visit your actual website (not the preview) to do a final check of the social media links. This ensures everything is transferred correctly from the editor to your live site and that all links function properly in the real-world environment.
Tips for Optimizing Social Media Links
Adding social media links is just the beginning. Optimizing how you present and use these links can significantly increase their effectiveness in building your social media following and engaging your audience.
Choose Strategic Placement
Think carefully about where your social media links will be most effective. High-traffic areas of your website, like the header or near the top of your homepage, generate more clicks but might clutter important spaces. Consider your goals and your audience’s behavior. If social media engagement is a primary objective, give your social links prominent placement. If your website focuses more on conversions or other actions, you might place social links in the footer where they’re accessible without competing for attention with your main calls to action.
Prioritize Your Most Active Platforms
While Wix allows you to display many different social platforms, showing too many icons can overwhelm visitors and dilute your efforts. Focus on the three to five platforms where you’re most active and have the best content. If you post on Instagram daily but only update Twitter occasionally, prioritize Instagram. Your social media links should direct people to platforms where they’ll actually find valuable, current content. Displaying inactive profiles creates a poor impression and suggests you’re not engaged with your audience.
Match Your Brand Aesthetic
Your social media icons should feel like a natural part of your website design, not an afterthought. Choose icon styles and colors that complement your brand palette and overall design aesthetic. If your website uses a minimalist black-and-white design, simple monochrome icons might work best. If your brand is colorful and playful, you might choose vibrant, filled icons. This visual consistency creates a more professional appearance and reinforces your brand identity across all touchpoints.
Use Clear Labels When Appropriate
While social media icons are widely recognized, adding text labels can increase clarity and improve accessibility. A small label like “Follow Us” above your social icons or “Connect With Us” can provide helpful context. For less familiar platforms or if you’re targeting an audience that might not be social media savvy, text like “Find Us on Facebook” next to the corresponding icon removes any guesswork. Labels also help with accessibility for visitors using screen readers.
Add Social Proof
If you have a substantial social media following, consider displaying follower counts near your social icons. Showing that you have 10,000 Instagram followers or 5,000 YouTube subscribers provides social proof that encourages new visitors to join your community. People are more likely to follow accounts that already have an established audience. Wix offers widgets and third-party apps that can display live follower counts, though you should only do this if your numbers are impressive enough to encourage rather than discourage follows.
Create Compelling Calls to Action
Instead of passively displaying social icons, create active calls to action that encourage specific behaviors. Phrases like “Join our Instagram community for daily tips,” “Follow us on LinkedIn for industry insights,” or “Subscribe to our YouTube channel for tutorials” give visitors a reason to click beyond simple curiosity. These specific value propositions help visitors understand what they’ll gain by following you on each platform.
Common Mistakes to Avoid
Even though adding social media links to Wix is straightforward, several common mistakes can undermine your efforts. To avoid these pitfalls, ensure that your social media links are integrated seamlessly into your website. This will not only enhance your website’s user experience but also support your digital marketing strategy, especially if you’re working with top social media marketing agencies. By taking care to place these links strategically, you can boost engagement and drive traffic to your social media platforms more effectively.
Linking to Inactive or Abandoned Profiles
One of the worst mistakes is directing visitors to social media profiles you rarely update or have abandoned entirely. When someone clicks your Facebook icon and finds your last post was from two years ago, they form a negative impression of your brand. It suggests you’re not engaged with customers, out of touch, or possibly out of business. Only link to social platforms where you maintain an active, current presence. If you’ve stopped using a platform, remove that icon from your website rather than leaving a link to a dormant profile.
Using Incorrect or Broken URLs
Typos in social media URLs are surprisingly common and deeply frustrating for visitors. A single wrong character can send people to a non-existent page or someone else’s profile. Always copy URLs directly from your social media profiles rather than typing them manually. After adding links, test each one multiple times from both desktop and mobile views. Check your social links whenever you update your website, as sometimes changes can inadvertently break existing links.
Overwhelming Visitors with Too Many Icons
Adding icons for every social platform you’ve ever tried creates visual clutter and decision paralysis. When faced with 10 or 12 different social icons, visitors don’t know where to focus and may choose none. Limit your social bar to your three to five most important platforms. This focused approach looks cleaner, makes decision-making easier for visitors, and concentrates your social media growth on the platforms that matter most to your strategy.
Poor Mobile Optimization
Many website owners perfect their desktop social media links but forget to check how they appear on mobile devices. Icons that are perfectly sized for desktop might be too small to tap easily on a phone, or they might overlap with other mobile elements. Always preview and test your social links on actual mobile devices, not just Wix’s mobile editor view. Make sure icons are large enough for easy tapping (at least 44×44 pixels is recommended for touch targets) and positioned where they won’t interfere with mobile navigation.
Inconsistent Branding Across Platforms
Your social media links should lead to profiles that feel connected to your website. If your website is professional and polished but your Twitter profile has an outdated photo and incomplete bio, the disconnect confuses visitors and weakens your brand. Before prominently linking to social profiles, ensure each one is professionally set up with current branding, complete information, and a consistent visual identity. Your profile photos, cover images, and bios should align with your website’s messaging and design.
Hiding Social Links
Some websites make social links so subtle or hide them so far down the page that visitors never see them. Tiny icons tucked in a footer corner defeat the purpose of having social links at all. While you don’t need to make social links the most prominent feature of your website, they should be easily discoverable. Place them in conventional locations where visitors expect to find them, like the header or footer, and make sure they’re large enough to be clearly visible without zooming.
Boost Your Social Media Presence with Social Cubicle
Managing social media links is just the first step in growing your online presence. To truly make an impact, you need a strategic approach that engages your audience and drives results. This is where Social Cubicle comes in.
Social Cubicle is a full-service social media marketing agency that helps businesses build a strong online presence. From creating compelling content to managing multiple social media platforms, their team ensures your brand stays visible and active across channels. Whether you’re looking to increase followers, improve engagement, or drive traffic to your website, Social Cubicle provides tailored solutions to meet your goals.
By combining professional social media management with smart strategies, Social Cubicle takes the guesswork out of social media marketing. Partnering with them ensures your social media links don’t just exist—they work to grow your business, connect with your audience, and strengthen your brand online.
FAQs About Social Media Links in Wix
Social media links in Wix are clickable icons or buttons on your website that connect visitors to your social media profiles. They make it easy for users to follow, engage, and share your content across platforms like Facebook, Instagram, Twitter, and LinkedIn.
Adding social media links helps increase engagement, grow your audience, and strengthen your online presence. Visitors can easily connect with your profiles, stay updated, and share your content. This improves brand visibility and encourages interaction across multiple platforms.
In Wix, you can add social media links using the Social Bar, individual icons, buttons, or app widgets. Drag the element onto your page, enter your profile URLs, customize design, and publish. This ensures visitors can easily access your social media accounts.
Yes, Wix allows full customization of social media icons. You can change size, color, shape, layout, and hover effects. Customizing ensures the icons match your website’s design, look professional, and maintain a consistent brand aesthetic across all pages.
Yes, it’s best practice to set social media links to open in a new tab. This prevents visitors from leaving your website while exploring your profiles, helping maintain engagement and reducing bounce rates, while still allowing easy access to your social media pages.
Common locations include the header, footer, or sidebar of your website. The header and footer ensure links are visible on all pages, while the sidebar can highlight specific platforms. Choose positions that are easy for visitors to notice and access quickly.
No, each icon in Wix typically links to a single social media profile. However, you can add multiple icons for different platforms or use the Social Bar to display several icons together. This allows visitors to access all your active social channels easily.
Avoid broken links, cluttered designs, inactive profiles, outdated icons, and neglecting mobile view. Test links regularly, limit the number of platforms to essential ones, and ensure icons are visually appealing. Proper setup increases engagement and enhances the overall user experience on your Wix website.
