Mandeep Singh, Author at Social Cubicle

Launched in 2010, Instagram picked its popularity in the early 2010s. By the end of the decade, Instagram was at the pinnacle. In this section, we will discuss some points you can use to grow your business on Instagram. The reason behind the popularity of Instagram was its colorful yet simple interface. Instagram gave birth to a new breed of Social Media Users: “The Influencers”. The Travelers, The Food Enthusiasts, The Fashionistas, and Entrepreneurs, all came together on the platform and utilized Instagram’s potential to its fullest. Businesses saw this as an opportunity and they also jumped into the pit of Instagram. However, traditional marketing ideas were not applicable on Instagram. Businesses had to find new and better ways to grow business on Instagram. Still today, the potential of Instagram is unmatched. We have stats to back these up. As a business following statistics will sway you towards Instagram: 90% of people on Instagram follow at least one business. (Source) Instagram ads make 50% more people interested in a brand. (Source) Over 2 billion people use Instagram every month. (Source) Instagram users are 50% more likely to visit a website after seeing it in a story(Source) Shoppers turn to Instagram for 70% of their purchases (Source) Well, these juicy stats surely would’ve made you think twice about posting on Instagram. However, before start putting in your efforts of marketing on Instagram you should have clarity of your target audience as most Instagram users are on the younger side. How Instagram has been helping small Businesses Instagram has been a launchpad for small businesses. They can use the display feature of Instagram and creatively showcase their products and services. Features such as reels and stories allow the brands to build a connection on a much more personal level. New changes in the algorithm of Instagram which allow the users to see the content with which they relate the most is a great way. This means as a small business if you are doing things in the right way you can generate business. In short, keep the content engaging. There is no way around it. Whether you want to increase the followers on Instagram, get more leads or you want to generate traffic for your website. No matter what your final objective is, you should invest in the creatives and things that will make you stand apart from the rest. Trends on Instagram Instagram has evolved a lot. Recent major changes include Instagram shopping and Instagram Reel. These features show the shift of Instagram toward recent trends. Since 2018 short videos have become popular. Thus, Instagram introduced Reels. Short videos power the audience to remix and customize them within the app. Sounds familiar? Doesn’t matter if you are a small or a large business, you can leverage reels to the fullest to get profits. The Instagram reel has become a great way to grow your business on Instagram. Another recent update is Instagram Shopping. Now users can shop for their favorite products from the brands. Businesses can post images or videos and tag the products. Furthermore, you can also run ads or boost the post. Again, leveraging this feature can help you create an in-app experience for your users. They do not have to leave the app which enhances the chances of you getting the sale through. Let’s move ahead and get into the 8 unique ways that we believe will help businesses: 1. Your Profile should be Complete and Unique Let’s Start with the basics. Setting up your Instagram profile is like setting up the foundation of your journey on Instagram. However, if your Instagram profile is tame and bland, visitors won’t find it attractive. Thus, setting up a good and creative profile is important. Convert your Instagram account into a business account. This unlocks several features for you. You can use the professional dashboard of Instagram. You can see insights. These features will help you to weed out the things that aren’t working and encourage you to keep working on the good stuff. Your brand voice should be heard through the bio on Instagram. The logo or some of it should be displayed in the profile picture. Your Instagram Ign should be easy and display the name of your business. If the username is unavailable then use something similar or use the special characters. Add all the necessary information to your bios such as website address, store address, location, email, phone number, and much more. Finally, Instagram highlights are one of the awesome features introduced recently. Highlights on Instagram can shortlist or segregate the content that viewers want to see. You can add creative covers to those highlights which would make your profile look good. Source 2. Is your target Audience on Instagram? Defining your target audience is something that you do when you start a business. What you can do is create a User Persona. Create at least 2-3 User Personas, the people who would be the users of your product or service. That should tell the age, gender, location, profession, and interest of your general audience. Make sure that your audience is on Instagram as well. 31.2% of Instagram’s audience is mainly between 25-34-year-old. Among U.S. teens, 73% say that brands should use Instagram to reach them with new products or promotions. Source Well, these stats indicate that the average audience on Instagram is on the fairly younger side. Thus, make sure that the service or the product you are marketing is visible to the right audience. That doesn’t mean that you cannot find the audience for your niche on Instagram. Even a small subset of your audience will be bigger and can make a huge difference if targeted correctly. Moving on, let’s learn the next way to grow your business on Instagram. 3. Post-Daily, Frequently, and Responsibly Posting Daily is a great way to keep yourself relevant. Posting new quality content every day can help you keep your page active. People visiting your page might feel… Continue reading 8 Fascinating Ways To Grow Your Business On Instagram

Facebook has been an integral part of our lives for 15-odd years. It is one of the earliest Social media channels that gave birth to the social networking that we know today. Sending private messages was among the features that made Facebook so popular. Brands and Businesses started impaling Facebook once they realized the userbase potential. Year-on-year Facebook changes its algorithm, and marketers have to change their Facebook marketing techniques. In this blog, we have looked into the ongoing Facebook trends and predicted what would work in 2023. Marketing trends are hard to predict but we have looked into Facebook’s intention of making the platform more viable for brands and focused on building a community. We will cover all the trends step by step but before moving on we will look into some of the basics to build a good foundation. So let’s move onto the basics first: Basics rules to create Facebook marketing techniques First things before setting up marketing techniques for Facebook, you have to set up a: Functional Facebook Business Page Setting up a good Facebook page is the starting point of your marketing journey on Facebook. Herein, Facebook gives you the freedom and flexibility to add your business information and what your goals and motives are. You can set up a small online business center. As a beginner, before making any Facebook marketing strategy you should make sure that the page is well set up. Now, what you can do is make sure you are appropriating these 3 things and make sure they are correct: Name- Name of the page, make sure that the name of the page is correct and up to the mark. Category– The category of your page defines what section your business comes under. So, to make sure you put the page under the correct category. Description- A description of your business page explains to your audience what your mantra or motive is. A descriptive bio can catch the eye of your audience. Edit the rest of the page info to add more details such as the description and URL of your website to complete and create a page experience for your visitors that they would love. Next up, add a call to action button on top of your page. A call to action button plays an important role as visitors can take prompt action while visiting your page. Define your audience Even before you decide to start posting on Facebook, make sure you have your target audience in your mind. Defining the age group, location, demographics, and interests of your audience can help you plan your content strategy on Facebook accordingly. Your business and ideas will have User Personas. Use those User Personas and implement them while creating your Facebook audience as well. Content Should be interactive, not promotional The Facebook algorithm has changed drastically. Now, if your content isn’t solving any problem or getting a response from the audience, you won’t get any help from Facebook. We are talking about organic reach. Now, you have to earn your reach by creating content that forces users to respond. This is a great trick to create interaction. You can ask questions, news, competitions, and polls. Find any way to generate the response and Facebook will give you the organic reach. Saying this is easy but doing can be a bit tricky, as brands rarely are known for creative content. However, setting up a creative team with the right tools can help your business in the long run. Moving forward, now let’s talk about exclusive strategies which will work in 2023. We will discuss some strategies and sort the top 10 and you can take your pick. Advertise on Facebook but smartly This is where Facebook earns its bucks: “Advertising”. There is a theory behind it that Facebook is reducing the organic reach for businesses so that they have no choice left but to use Facebook advertisements. This could be true but we cannot leave any stones unturned. How Facebook is different from Google in terms of Ads is the data that it collects from users. Facebook Ads is a very personal social media platform. Wherein, it knows where you are from? Who are your relatives? What kind of music you are into? It even knows where you are traveling to. So, what points can you add to your Facebook Ads Strategy? All of this information helps us, Marketers, to do the “rifle targeting”. We know who our target audience is and how to find them. However, there are some rules for running a good Ad campaign on Facebook: Run Brand Awareness Campaigns before Lead generation campaigns Install Pixel on your Website so that you can retarget easily. Retargeting campaigns produce more effective results on Facebook. Set different creatives for your Re-targeting campaigns. Create events on the Ads manager of Facebook and track the customer journey and what sort of buttons and pages are attracting the most traffic Give offers while retargeting. For eg., if someone has already visited your page. Give them a discount or an off. This creates an impression in the mind of the viewer that they are getting things at discount. Higher chances for conversions Use the Facebook page experience. Nobody likes to close one app and open another app just to view a shirt that they like. Be smart and set your ads smartly. Use Video Ads. The chances of getting conversion through a video ad are high. Plan ahead: Goals, Calendars & Content Sheet Wise people always plan and we recommend the same for you to develop the best Facebook Marketing techniques. They always make a list of pros and cons. Launching Facebook marketing campaigns can be expensive. The margin of error on Facebook is always less. Thus we need to make monthly, quarterly, or even yearly plans. Goal defining is always done on an organizational or team level. You have to define your growth projections and in accordance know what you… Continue reading 8 Ways To Develop The Best Facebook Marketing Technique For 2023