Facebook has been an integral part of our lives for 15-odd years. It is one of the earliest Social media channels that gave birth to the social networking that we know today. Sending private messages was among the features that made Facebook so popular. Brands and Businesses started impaling Facebook once they realized the userbase potential. Year-on-year Facebook changes its algorithm, and marketers have to change their Facebook marketing techniques.
In this blog, we have looked into the ongoing Facebook trends and predicted what would work in 2023. Marketing trends are hard to predict but we have looked into Facebook’s intention of making the platform more viable for brands and focused on building a community.
We will cover all the trends step by step but before moving on we will look into some of the basics to build a good foundation. So let’s move onto the basics first:
First things before setting up marketing techniques for Facebook, you have to set up a:
Functional Facebook Business Page
Setting up a good Facebook page is the starting point of your marketing journey on Facebook. Herein, Facebook gives you the freedom and flexibility to add your business information and what your goals and motives are. You can set up a small online business center. As a beginner, before making any Facebook marketing strategy you should make sure that the page is well set up. Now, what you can do is make sure you are appropriating these 3 things and make sure they are correct:
Name- Name of the page, make sure that the name of the page is correct and up to the mark.
Category– The category of your page defines what section your business comes under. So, to make sure you put the page under the correct category.
Description- A description of your business page explains to your audience what your mantra or motive is. A descriptive bio can catch the eye of your audience.
Edit the rest of the page info to add more details such as the description and URL of your website to complete and create a page experience for your visitors that they would love.
Next up, add a call to action button on top of your page. A call to action button plays an important role as visitors can take prompt action while visiting your page.
Define your audience
Even before you decide to start posting on Facebook, make sure you have your target audience in your mind. Defining the age group, location, demographics, and interests of your audience can help you plan your content strategy on Facebook accordingly.
Your business and ideas will have User Personas. Use those User Personas and implement them while creating your Facebook audience as well.
Content Should be interactive, not promotional
The Facebook algorithm has changed drastically. Now, if your content isn’t solving any problem or getting a response from the audience, you won’t get any help from Facebook. We are talking about organic reach. Now, you have to earn your reach by creating content that forces users to respond.
This is a great trick to create interaction. You can ask questions, news, competitions, and polls. Find any way to generate the response and Facebook will give you the organic reach. Saying this is easy but doing can be a bit tricky, as brands rarely are known for creative content. However, setting up a creative team with the right tools can help your business in the long run.
Moving forward, now let’s talk about exclusive strategies which will work in 2023. We will discuss some strategies and sort the top 10 and you can take your pick.
Advertise on Facebook but smartly
This is where Facebook earns its bucks: “Advertising”. There is a theory behind it that Facebook is reducing the organic reach for businesses so that they have no choice left but to use Facebook advertisements. This could be true but we cannot leave any stones unturned. How Facebook is different from Google in terms of Ads is the data that it collects from users. Facebook Ads is a very personal social media platform. Wherein, it knows where you are from? Who are your relatives? What kind of music you are into? It even knows where you are traveling to. So, what points can you add to your Facebook Ads Strategy?
All of this information helps us, Marketers, to do the “rifle targeting”. We know who our target audience is and how to find them. However, there are some rules for running a good Ad campaign on Facebook:
- Run Brand Awareness Campaigns before Lead generation campaigns
- Install Pixel on your Website so that you can retarget easily. Retargeting campaigns produce more effective results on Facebook. Set different creatives for your Re-targeting campaigns.
- Create events on the Ads manager of Facebook and track the customer journey and what sort of buttons and pages are attracting the most traffic
- Give offers while retargeting. For eg., if someone has already visited your page. Give them a discount or an off. This creates an impression in the mind of the viewer that they are getting things at discount. Higher chances for conversions
- Use the Facebook page experience. Nobody likes to close one app and open another app just to view a shirt that they like. Be smart and set your ads smartly.
- Use Video Ads. The chances of getting conversion through a video ad are high.