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Pinterest has now been gaining immense popularity amongst content creators and designers. But Pinterest for business has been gaining a huge amount of popularity because of its unique features. Also, Pinterest’s ability to group and showcase ideas is a contributing factor. A person can find a “board” of their interest and can get hundreds of ideas in a matter of minutes. Brands have taken a notice of this and start using Pinterest to reach a wider set of audiences. In this blog, we will cover some basics of Pinterest and some of the more advanced things related to Pinterest which is causing a major disruption. Pinterest has become a go-to for businesses because of the charm of the visuals. Ideas that can be. Pinterest is the creative hub with an array of ideas “pinned” for viewers. If you still have hesitation as to why you want to use Pinterest for business, let’s give you some reasons: What is the purpose of Pinterest? Pinterest is a Visual Search Engine. As simple as that. Some dynamics are similar to other Social Media apps. However, you can use Pinterest for almost any creative activity. You get multiple creative ideas on Business. From clothing to recipes, and art everything is covered on Pinterest. You can pin your interests on your “boards”. Just like we said it is a “graphical Search Engine.” Now, as you have got a fair idea about the purpose of Pinterest, let’s understand: Why use Pinterest for business? Let’s start with some juicy stats which will help you understand just how large the potential for businesses on Pinterest: Pinterest ads can help marketers reach a potential audience of 225.7 million people. The largest age demographic on Pinterest is those aged 50 to 65, comprising 38 percent of all users. In 80% of cases, men who use Pinterest report finding “something unexpected that surprises and delights them.” On Pinterest, 97% of all top searches are unbranded. Source All these stats showcase that Pinterest is a growing brand and has an untapped potential that is yet to be explored by businesses. However, the early bird gets the worm and we want you to successfully tap the potential within Pinterest. As you have understood that you can use Pinterest as a business tool, let’s understand how to get started: Image Source What is a Pinterest business account and how to create it? As it is with other Social Media Platforms, business accounts have to be registered or signed up separately. A business account comes with a host of other benefits such as: Ad-running capabilities Monitoring Analytics & Insights Set up Shop button on Pins Let’s understand the steps how to create Pinterest Business Account: There are two ways to create a business account on Pinterest. So, if you have an existing account on Pinterest you can change that to a business account or you can sign up as a new business account. Change existing account as a business account: To convert an existing social media account to a business account follow these steps: Log in to your “existing account” and open the “settings” by clicking on the “menu” on the top right-hand side of your screen. Once Settings is open, select “Account Settings” on the left-hand side of your screen Scroll down to the “Account Changes” and click on the “Convert Account” button. Then choose the option of “Convert to Business” Once you click this you will be asked the information related to your business. You can also link your account to any other business account and click on “Add an account” after going to the “Settings” and then “Account settings”. Create a new Business Account To create a new business account you have to simply visit the Sign-up as business page of Pinterest. Enter your professional Email address. Set up your password and enter your age. Make sure that the email address you are adding is unique and official. Then it will ask you to describe your business from the description. Furthermore, add the link to your website. This is important as you can display this link to your site with different posts and pins. Now you are ready to run a Business account on Pinterest with all the marketing tools that are available on Pinterest. How to use Pinterest to promote business? Pinterest is a great medium to get the word out. Recently a lot of brands have started promoting content on Pinterest. There are multiple ways to promote your business on Pinterest. However, we will discuss a few of them to build a much greater understanding So let’s start with: Get your basics straightened out Like every other Social Media handle, it is necessary on Pinterest to have a great Social Media presence. That starts from your Profile logo, cover picture, Description, and “feature board”. A feature board is something unique to Pinterest. It showcases an amalgam of all your ideas. This is important as visitors will come to your page and see the feature board and decide whether you are worth keeping an eye on or not. Build Engagement to grow business on Pinterest: Group boards are a great way to get in touch with the relevant audience on Pinterest. You can also create a group board to attract the relevant audience and also, hold control over the board as well. Usual sharing of the content, and liking competitors’ pins can help tremendously to attract a relevant audience to your profile. Watch out for trends prediction by Pinterest. You can hear what’s going to work on the platform straight from the horses mouth. Try to build engaging content around it. Image Source Be as creative as possible We are not going to lie. Pinterest is a creative space. People who do follow Pinterest are passionate about one thing or the other. So as a business, If you are unable to provide engaging or unique content on Pinterest then chances are slim for your business to do well. On the… Continue reading How to use Pinterest for Business: Beginner’s Guide for Marketers

Over the years, digital marketing has taken an edge over the traditional forms of advertising. From a search result on a search engine to a regular post shared on a social networking site, the intent of promotion is everywhere. Even Snapchat is not untouched by this strategy. Earlier launched with the name Picaboo, Snapchat is what these names describe. Snap or chat, Picaboo, and repeat, that is the process of being in this application. As a user, you can also measure the track of your snap through streaks. There are innumerous features to explore as a user, and at the same time, there are many ways for business owners to advertise their products and services. Snapchat for Business For businesses to frame a Social Media Marketing Strategy, they need to draw their attention towards their audience. The platforms with the immense presence of the audience are what you need. At an estimate, Snapchat has active users of 229 million, and each of them can be your potential customer, depending upon which products you deal in. In fact, this platform has more users than other platforms, including Pinterest, Twitter, and Linkedin. Did you get the hint? It is time for you to include Snapchat in your marketing plans. The platform of Snapchat can be your tool to avail of all the perks. In this blog we’ll learn the following things about Snapchat: Benefits of Snapchat How to Create Snapchat Business Account Proven Strategies for Snapchat Marketing Keep reading to know about the benefits of Snapchat for businesses and the features that business owners can avail themselves. Various benefits of Snapchat are: A Younger Audience Every business can have a different age group to target, and the platform you choose to promote yourself is essential here. Snapchat can be your method to connect with a younger age group, falling under less than 35 years of age. Less than half of the Snapchat users, you can’t find them on Instagram. Not that you should not go for marketing on other platforms like Instagram Marketing, Pinterest or likewise, you should, but at the same time, not leave platforms like Snapchat. The bottom line is, your marketing plan is inclined towards the age group you want to target and if you are targeting people less than 35 years of age, Snapchat is where you need to be. Avail of all you can get, get all you can avail from! Geo Filter Another benefit of Snapchat is it’s filters. Out of many filters, Snapchat also extends on-demand geofilters, and they pave the way for users to use a specified/ custom filter on their snap. Every snapchatter must be aware of the way it works, so you have to browse the options of filters that the application offers. These filters only will have their design. After reaching there, you need to share the picture with your friends. Coming to the benefits, Geo filter can filter local users and possible customers for a business. The importance of local marketing can’t be left unseen by brick and mortar enterprises. Exclusive Content If you are a snapchatter, you must be aware that Snapchat can assure you the privacy of your conversations with your friends. Snapchat marketing can make it easy to share things with friends which won’t be revealed to anyone without access. You can give them a glimpse of any new product or service, and you can share the behind-the-scenes sneak-peek. If you share an inside look with your audience, you can take your engagement to another level. If you become the source of valuable content, you will become the audience magnet, which is what you wanted initially. Even brands like Taco Bell employ Snapchat as the source for exclusive content. It includes a sponsored lens for snapchatters. All in all, you can take your content game to another level with Snapchat, which can entice your audience. How to set your business account on snap chat? Just like other social media platforms, you need to create business accounts on Snapchat as well. You should know the do’s and don’ts of Social Media Marketing to understand marketing. To create Snapchat business account, the process includes our-step process: Installation To embark on your journey of Snapchat marketing, first of all, you need to install the application on your device from the app store or play store. Creation The second step involves the creation of an account if you are not a snapchatter as yet. The process is pretty simple and the same as other platforms. This is just like creating a channel on youtube, fb account, twitter and so on. Set-Up Next, you have to set the business account through Ads Manager. You can access it through your Snapchat credentials only. Get-Set-Go The final step involves getting started with your marketing campaigns, which was why you came here. Proven Strategies for Snapchat Marketing You have learned about using Snapchat as a tool for marketing and also about getting started. However, do you know how to make the process of Snapchat marketing simpler? Here follows the list of the strategies for marketing in Snapchat: Make your Audience Aware Strategise Your Plan Use Snapchat Insights Interact with other users Use Snapchat features Make use of AR lenses Stay Updated 1. Make your Audience Aware If you have just joined Snapchat, the first step you need to take is to let your audience know about your presence. After all, you also have to focus on increasing your followers. As Snapchat is different from other platforms, you will have to employ uncommon methods for it. For starting, you can promote your presence on Snapchat through other platforms, including Facebook, Instagram, Twitter, or LinkedIn. Apart from it, you can go to the add me URL. For this, you have to go to settings first on the right-hand side and tap on the username, which you can find in the dropdown. You will reach the”Add Me” URL. Not just this, you can also go for creating… Continue reading 7 Proven Strategies for Snapchat Marketing

In this section, we will analyze and shortlist the Top SEO companies that we have, and what services they offer. But before that let us understand what is SEO: Search Engine Optimization is the first action any business has to align when they start in Digital Marketing. Having a business website or a showcase portfolio is obligatory. Though developing a good site is only the start. Getting good visibility and generating traffic is only possible via a handful of methods. One of the ways (and possibly the most important one) is submitting your website to the Search Engines. People have been using Search Engines(Google) for more than two decades now. Thus optimizing your website or Search Engine Optimization is key. You have to follow protocols as directed by the Search Engine and beat the competition simultaneously. Thus, it is clear that getting good visibility through Search Engines is paramount. This showcases We will Showcase some facts and figures which will tell you the degree to which Search Engine Optimization can change the face of your business. In 2021, The global traffic share was divided between all the Search engines in the following order: Google(70%), Baidu(13%), Bing(12%), and Yahoo(2%). [Net Market Share] Google Search, Maps, and Image Search account for more than 91% of traffic [SparkToro] Compared to other Digital Marketing channels, customer acquisition costs through SEO can be less than 87% percent. [Terakeet] Second-page results of Google on average only get 0.78% of the total traffic. [Backlinko] This is the reason why SEO is important and hiring one of the top SEO companies can take your business to the next level. Why Hiring the Top SEO Experts is important? SEO is a game of strategies and tactics. It is a waiting game that comprises rigorous hard work. Chopping and changing are part & parcel. Analysis has to be done on daily basis. You cannot leave any stone unturned. You have to look toward your competitors. Identify where they are lacking and then take advantage of their shortcomings. So you get a gist now of why hiring the best SEO company can help you and your business. SEO takes time. You will not get results readily however, once you start getting SEO traffic, rarely, you would need to spend a high amount for Paid Ads. You can also register yourself to display paid Ads and create an alternate source of income. Now, let’s address the elephant in the room. How to choose the best for your business out of all the top SEO companies that you see or search for on Google. We have compiled a list of all the companies with their specifications, a list of the projects, their ratings across different channels, how long they have been in the business, and their market pedigree. So, without further ado let’s start: For the information, we have used sites such as Clutch, and LinkedIn among others. We will be ranking the companies on their reviews, ratings, company history, and finally the clientele that they have. Top SEO companies in India The first one is: SEO Discovery Company Size- 419 Website Hourly Rate- <$25/hr Overview First on our list is the heavyweight of SEO that hails from the north of India, SEO Discovery is the industry leader. Founded in 2007, they have been going from strength to strength. If you are looking for organic growth coupled with an injection of paid Ads to grow your business look no further than SEO Discovery. They are one of the top SEO companies and they have the case studies to prove this. Their main strength is that they have expertise in any type of SEO, including local and national or international. Their intrusive strategies and understanding of the client’s needs are second to none. Clientele and Services Although they focus both on organic and paid Ads, they can give you the desired results only with the organic efforts. They have a huge allocation of businesses that are small and local. The reason small businesses have chosen SEO Discovery is because of their excellent client relations services and their ability to work within tight budget strings. Still, big businesses and E-commerce businesses have also hired them for SEO services. They are equipped with a highly technical team of developers, designers, SEO & paid Ad specialist. They have been a trusted name in the market for a long time. In addition to that, the most notable thing is the variety of clientele that they have. Their versatility and entering into any niche and taking up any types of clients and obviously delivering the results is the best promise you can get. Social Cubicle Company Size- 50-200 Website Overview Social Cubicle is one of the biggest names in Search Engine Marketing in India. Though primarily, Social Cubicle is a Social Media Marketing Company. They have a team of team of professional SEO Experts who have worked with biggest brands. Their track record is really impressive. Clientele and Services Majority of clients of Social Cubicle are small & mid sized businesses. Their SEO & Social Media packages are comprehensive. They cover all aspects of Digital Marketing. This bodes well for businesses that are just starting out. They can buy the affordable packages and jump start their 360 degree marketing journey. One of the key advantage of associating with Social Cubicle is the personal touch and service you will get. They are best known for their prompt service and personal handling. SEO Experts India Company size-51-200 Hourly rate: <$25/hr Overview Located in Chandigarh, India SEO Experts are trusted, driven, and focused on organic searches and results. However, they are also focused on Pay Per Click services. That means they are fully equipped to handle all the Search Engine marketing needs. They are one of the best companies hailing from North India and have a proven track record. Clientele and Services Their primary focus has always been on eCommerce sites. Over 10% of their Clients do a business over $1bn.… Continue reading Top 10 SEO Companies in 2023: Detailed Review and Analysis of the Finest