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How to Run an Easy Social Media Audit

Everybody’s life today involves social media in ways that were unimaginable 10 years ago. Initially, what started as networking tools, has evolved into an amalgam of multiple services on one platform. Businesses discovered this opportunity and started creating multiple Social Media strategy to generate brand awareness and online presence. But, if you want to start you have to start right. Therefore, running a Social Media Audit is important. Doesn’t matter if you are small or big, in the city or remote location, brick & mortar or online service, today every brand needs to have a social media presence. No matter whether you are starting a business or you have been in the Social media game for a long time you need to run a social media audit. Running a free social media audit is something you can do on your site. It is a way of internally checking out whether your Social Media strategy(if you have one) is working or not. If you are just starting a business and do not know how to strategize and which Social media platforms to prioritize. This analysis will give you an idea of where to begin and which pitfalls to avoid. If this hasn’t answered your question of why you should do a Social Media Audit, let’s give you some more reasons to nudge you in the right direction Why run a Social media Audit? To get clarity about your online presence Social media nowadays can be overwhelming for businesses. To be frank, we have several Social media platforms where you should have a brand presence. There are some traditional ones (like Facebook, Instagram, YouTube, and Twitter) and some up-and-coming ones(tik tok, Byte, etc.). Every social media platform doesn’t need your presence. So, how can you decide which Social media platform to be on? For that, you should know your audience. Create “User Personas” for your brand. Know the demographics of your audience. If you are a B2B brand, then LinkedIn should be your focused platform rather than Instagram. Know the behavior and interests of your audience. What are your brand values? Everything related to your brand will give you hints about where you should set up space so that your target audience reaches you. Build Content around your social media marketing strategy Doing Social Media Audit also helps you to segregate which content is generating more response and which is not that interactive for the audience. As a brand owner or a marketing specialist, you always try to create engaging content, hoping that it will generate interactions or fulfill your target. However, to be honest, not everything works. Doing a Social Media audit will always help you weed out the content ideas and Social Media strategy that is not working. You can stick to the ones that are working and giving you results. Creating similar content to the one that’s working can further engage the audience and help you achieve your set targets. Enhance your social media plan Based on the Social Media Audit you run you can draw out your Social Media strategy for the future. These audits will make your social media campaigns seamless and effective. (You can see our all-inclusive guide on how to create Social media strategies here.) Which in turn means that you save money and generate somewhat organic traffic. Finally, doing these audits can also help you plan your paid campaigns as you can take ideas that are working organically and take them to the next level. Now that we have understood why it is necessary to run social media audits, let us understand how we can run them? Summarization of doing Social media Audits across various platforms Make a list: Make a list of all the social media platforms you are on right now. You might have an idea of the active ones which you are using, however, there might be some inactive handles that you stopped using in the past. Dig out those handles and make an all-inclusive list. Here you have to again do the analysis where you have to maintain your presence and where you have to unfortunately stop focusing. If you are putting in efforts where it is not necessary, you will likely burn out time and resources without yielding any results. Assess all Social media handles: Once you make a list of all the Social media handles open each one of them and see if they resonate with your brand values. Set out a goal for that Social media outlet and understand what is the use of that particular platform. What is the ultimate purpose that will help your business? It could be anything, building a community, deriving traffic, engaging userbase, or providing help and customer support. Make sure the bio and description that you have of your brand are crisp and show what you stand out for. The profile and cover picture you have used are in trend and clearly show your brand information and depict which service you are providing. Try to use a username almost the same as your brand name. If the desired name is not available do not use a completely different name. Pick a username added with your service industry, and location and added words such as official. Be as creative as you can but be relevant. Mention all Social media channels and website addresses in your bio. Use all the free features and organize the content so that it is easy for users to locate your services on social media. For eg. You can segregate videos on YouTube into playlists according to the service that you are providing. Similarly, highlights on Instagram can help you save your stories. Use all the available services. Keep track of new updates, policy changes, and community standards and use them to your advantage. Keep track of Analytics and Insights Every Social media handles have built-in analysis tools and dashboards for businesses. You can use these tools to your utmost advantage. You can look out… Continue reading How to Run an Easy Social Media Audit

10 Popular Social Media Platforms To Grow Your Brand

It’s pretty helpful to know about the most famous social media platforms. Whether you are a social media marketing company or a business owner it’ll be valuable to know about the popular social media platforms to grasp advantages over them. Once you know which platform to go with, you can maximise your brand’s online presence. It is not only about the popularity of the social media platform, but also about your business type and target audience. Most businessmen and social media marketers have this misconception that social media marketing has nothing to do with the types of business. However, it is crucial to see if the social platform fits your brand image and whether your target audience uses that. This guide is to help you to decide which famous social media platforms you should go with. Facebook YouTube Instagram Snapchat Twitter Linkedin Pinterest TikTok Reddit Whatsapp 1. Facebook Facebook has nearly 2.5 billion active users, and with this number, you can guess the popularity of this platform. Considering the numbers, Facebook is the largest social media platform having nearly more than 65 million business pages. It means a lot of business owners are actively using Facebook for the growth of their business. Facebook You can post any form of content like videos, images, content, and stories because everything works on Facebook. However, your content in any form should be appealing, eye-catchy, and meaningful. But be sure to follow the strategy that works for facebook marketing. 2. YouTube YouTube is the most widely used search engine in the world. YouTube is a video-sharing platform where you can share unique and engaging videos such as motivational, instructional, tutorials, etc. It has over 1.9 billion active users. To start with YouTube, you need to create a channel either by your name or your brand’s name and you should know the keys for effective youtube advertising. You can then upload many videos targeting your audience, and it is always important to analyse your target audience first. YouTube is the second largest search engine after Google so, to boost growth it is advisable to focus on YouTube SEO. 3. Instagram Instagram is the home of bloggers, content creators, influencers, small and big businesses, and many more. Well, with this, Instagram has crossed one billion monthly users, pretty popular. You can share anything on Instagram like videos, short reels, stories, and IGTV videos. If you own a business, you can create a business profile on Instagram to get regular insights. It can be helpful to determine how many visits you get and your account reach. Moreover, you can schedule your posts according to the time your target audience remains most active. Depending on your target audience and market, you can consider prioritising Instagram. 4. Snapchat Who does not know about Snapchat! This booming social media platform has around 255 million monthly users. Snapchat is massively used by the younger generation of the age group of 18 years to 25 years. It is one of the heavily used platforms where people share snaps. You can prioritise Snapchat if your business targets young demographics under 25 years of age, Engaging content like short videos, snaps, and storytelling entertains the audience the most. So, follow the proven ways for snapchat marketing if you think of using Snapchat to reach a younger audience. 5. Twitter Twitter is also a famous social media platform, and it has nearly 300 million per month active users. Twitter is more popular when it comes to news and information sharing. It is a pretty famous social media platform for tech-savvy people. Twitter is a platform for a wide variety of businesses. It is different from the other social media platforms, as it accentuates news, entertainment, and real-time information. So, before choosing Twitter as your social media marketing platform, see if your audience actively uses Twitter. You can also take the help of twitter marketing experts for the same. 6. LinkedIn It is not only used to post jobs and search for them, yes, you heard it right!. LinkedIn has gained a lot of popularity other than being a resume and job hunt site. Linkedin is used for personal branding, and today businesses of all types are using LinkedIn to share information about their brands and their uniqueness. Well, LinkedIn is a famous platform to attract right-minded talents and skilled humans. Thus, businesses leave no chance of utilising it to attract the gems. According to the Microsoft reports, the revenue of LinkedIn increased nearly 21%. LinkedIn is a business-focused social media platform, where you can send personalised ads to different inboxes, you can boost your content and even run ads on LinkedIn with proper strategy. 7. Pinterest Pinterest can give you out-of-the-box ideas that can be a saviour. Anyways, Pinterest is a famous social bookmarking site where you can save a lot of ideas related to any field. Pinterest successfully made it to the top 10 famous social media platforms. In the year 2020, Pinterest saw tremendous growth, and now it has around 320 million active users per month. You can share images and save the ones that you like. Pinterest can be an apt platform for brands who want to share information about their brand or creative content. Pinterest is an important platform as it helps to get links, conversions and much more. It is the most friendly social media environment, and different brands can easily earn organic traffic if the content is engaging and eye-catchy. 8. Reddit Reddit is a social media platform where no matter what, you are going to find like-minded people. This platform suggests, educates you, and is fun at the same time. Reddit is an old social media platform, more like a social discussion forum where you can upload images and write answers to different questions. It is an informational platform used to read and share information. There are dedicated forums in Reddit known as subreddits, and currently, Reddit has nearly 2.2 million dedicated forums. Furthermore, as per business… Continue reading 10 Popular Social Media Platforms To Grow Your Brand

How to use Pinterest for Business: Beginner’s Guide for Marketers

Pinterest has now been gaining immense popularity amongst content creators and designers. But Pinterest for business has been gaining a huge amount of popularity because of its unique features. Also, Pinterest’s ability to group and showcase ideas is a contributing factor. A person can find a “board” of their interest and can get hundreds of ideas in a matter of minutes. Brands have taken a notice of this and start using Pinterest to reach a wider set of audiences. In this blog, we will cover some basics of Pinterest and some of the more advanced things related to Pinterest which is causing a major disruption. Pinterest has become a go-to for businesses because of the charm of the visuals. Ideas that can be. Pinterest is the creative hub with an array of ideas “pinned” for viewers. If you still have hesitation as to why you want to use Pinterest for business, let’s give you some reasons: What is the purpose of Pinterest? Pinterest is a Visual Search Engine. As simple as that. Some dynamics are similar to other Social Media apps. However, you can use Pinterest for almost any creative activity. You get multiple creative ideas on Business. From clothing to recipes, and art everything is covered on Pinterest. You can pin your interests on your “boards”. Just like we said it is a “graphical Search Engine.” Now, as you have got a fair idea about the purpose of Pinterest, let’s understand: Why use Pinterest for business? Let’s start with some juicy stats which will help you understand just how large the potential for businesses on Pinterest: Pinterest ads can help marketers reach a potential audience of 225.7 million people. The largest age demographic on Pinterest is those aged 50 to 65, comprising 38 percent of all users. In 80% of cases, men who use Pinterest report finding “something unexpected that surprises and delights them.” On Pinterest, 97% of all top searches are unbranded. Source All these stats showcase that Pinterest is a growing brand and has an untapped potential that is yet to be explored by businesses. However, the early bird gets the worm and we want you to successfully tap the potential within Pinterest. As you have understood that you can use Pinterest as a business tool, let’s understand how to get started: Image Source What is a Pinterest business account and how to create it? As it is with other Social Media Platforms, business accounts have to be registered or signed up separately. A business account comes with a host of other benefits such as: Ad-running capabilities Monitoring Analytics & Insights Set up Shop button on Pins Let’s understand the steps how to create Pinterest Business Account: There are two ways to create a business account on Pinterest. So, if you have an existing account on Pinterest you can change that to a business account or you can sign up as a new business account. Change existing account as a business account: To convert an existing social media account to a business account follow these steps: Log in to your “existing account” and open the “settings” by clicking on the “menu” on the top right-hand side of your screen. Once Settings is open, select “Account Settings” on the left-hand side of your screen Scroll down to the “Account Changes” and click on the “Convert Account” button. Then choose the option of “Convert to Business” Once you click this you will be asked the information related to your business. You can also link your account to any other business account and click on “Add an account” after going to the “Settings” and then “Account settings”. Create a new Business Account To create a new business account you have to simply visit the Sign-up as business page of Pinterest. Enter your professional Email address. Set up your password and enter your age. Make sure that the email address you are adding is unique and official. Then it will ask you to describe your business from the description. Furthermore, add the link to your website. This is important as you can display this link to your site with different posts and pins. Now you are ready to run a Business account on Pinterest with all the marketing tools that are available on Pinterest. How to use Pinterest to promote business? Pinterest is a great medium to get the word out. Recently a lot of brands have started promoting content on Pinterest. There are multiple ways to promote your business on Pinterest. However, we will discuss a few of them to build a much greater understanding So let’s start with: Get your basics straightened out Like every other Social Media handle, it is necessary on Pinterest to have a great Social Media presence. That starts from your Profile logo, cover picture, Description, and “feature board”. A feature board is something unique to Pinterest. It showcases an amalgam of all your ideas. This is important as visitors will come to your page and see the feature board and decide whether you are worth keeping an eye on or not. Build Engagement to grow business on Pinterest: Group boards are a great way to get in touch with the relevant audience on Pinterest. You can also create a group board to attract the relevant audience and also, hold control over the board as well. Usual sharing of the content, and liking competitors’ pins can help tremendously to attract a relevant audience to your profile. Watch out for trends prediction by Pinterest. You can hear what’s going to work on the platform straight from the horses mouth. Try to build engaging content around it. Image Source Be as creative as possible We are not going to lie. Pinterest is a creative space. People who do follow Pinterest are passionate about one thing or the other. So as a business, If you are unable to provide engaging or unique content on Pinterest then chances are slim for your business to do well. On the… Continue reading How to use Pinterest for Business: Beginner’s Guide for Marketers

7 Proven Strategies for Snapchat Marketing

Over the years, digital marketing has taken an edge over the traditional forms of advertising. From a search result on a search engine to a regular post shared on a social networking site, the intent of promotion is everywhere. Even Snapchat is not untouched by this strategy. Earlier launched with the name Picaboo, Snapchat is what these names describe. Snap or chat, Picaboo, and repeat, that is the process of being in this application. As a user, you can also measure the track of your snap through streaks. There are innumerous features to explore as a user, and at the same time, there are many ways for business owners to advertise their products and services. Snapchat for Business For businesses to frame a Social Media Marketing Strategy, they need to draw their attention towards their audience. The platforms with the immense presence of the audience are what you need. At an estimate, Snapchat has active users of 229 million, and each of them can be your potential customer, depending upon which products you deal in. In fact, this platform has more users than other platforms, including Pinterest, Twitter, and Linkedin. Did you get the hint? It is time for you to include Snapchat in your marketing plans. The platform of Snapchat can be your tool to avail of all the perks. In this blog we’ll learn the following things about Snapchat: Benefits of Snapchat How to Create Snapchat Business Account Proven Strategies for Snapchat Marketing Keep reading to know about the benefits of Snapchat for businesses and the features that business owners can avail themselves. Various benefits of Snapchat are: A Younger Audience Every business can have a different age group to target, and the platform you choose to promote yourself is essential here. Snapchat can be your method to connect with a younger age group, falling under less than 35 years of age. Less than half of the Snapchat users, you can’t find them on Instagram. Not that you should not go for marketing on other platforms like Instagram Marketing, Pinterest or likewise, you should, but at the same time, not leave platforms like Snapchat. The bottom line is, your marketing plan is inclined towards the age group you want to target and if you are targeting people less than 35 years of age, Snapchat is where you need to be. Avail of all you can get, get all you can avail from! Geo Filter Another benefit of Snapchat is it’s filters. Out of many filters, Snapchat also extends on-demand geofilters, and they pave the way for users to use a specified/ custom filter on their snap. Every snapchatter must be aware of the way it works, so you have to browse the options of filters that the application offers. These filters only will have their design. After reaching there, you need to share the picture with your friends. Coming to the benefits, Geo filter can filter local users and possible customers for a business. The importance of local marketing can’t be left unseen by brick and mortar enterprises. Exclusive Content If you are a snapchatter, you must be aware that Snapchat can assure you the privacy of your conversations with your friends. Snapchat marketing can make it easy to share things with friends which won’t be revealed to anyone without access. You can give them a glimpse of any new product or service, and you can share the behind-the-scenes sneak-peek. If you share an inside look with your audience, you can take your engagement to another level. If you become the source of valuable content, you will become the audience magnet, which is what you wanted initially. Even brands like Taco Bell employ Snapchat as the source for exclusive content. It includes a sponsored lens for snapchatters. All in all, you can take your content game to another level with Snapchat, which can entice your audience. How to set your business account on snap chat? Just like other social media platforms, you need to create business accounts on Snapchat as well. You should know the do’s and don’ts of Social Media Marketing to understand marketing. To create Snapchat business account, the process includes our-step process: Installation To embark on your journey of Snapchat marketing, first of all, you need to install the application on your device from the app store or play store. Creation The second step involves the creation of an account if you are not a snapchatter as yet. The process is pretty simple and the same as other platforms. This is just like creating a channel on youtube, fb account, twitter and so on. Set-Up Next, you have to set the business account through Ads Manager. You can access it through your Snapchat credentials only. Get-Set-Go The final step involves getting started with your marketing campaigns, which was why you came here. Proven Strategies for Snapchat Marketing You have learned about using Snapchat as a tool for marketing and also about getting started. However, do you know how to make the process of Snapchat marketing simpler? Here follows the list of the strategies for marketing in Snapchat: Make your Audience Aware Strategise Your Plan Use Snapchat Insights Interact with other users Use Snapchat features Make use of AR lenses Stay Updated 1. Make your Audience Aware If you have just joined Snapchat, the first step you need to take is to let your audience know about your presence. After all, you also have to focus on increasing your followers. As Snapchat is different from other platforms, you will have to employ uncommon methods for it. For starting, you can promote your presence on Snapchat through other platforms, including Facebook, Instagram, Twitter, or LinkedIn. Apart from it, you can go to the add me URL. For this, you have to go to settings first on the right-hand side and tap on the username, which you can find in the dropdown. You will reach the”Add Me” URL. Not just this, you can also go for creating… Continue reading 7 Proven Strategies for Snapchat Marketing

Top 10 SEO Companies in 2023: Detailed Review and Analysis of the Finest

In this section, we will analyze and shortlist the Top SEO companies that we have, and what services they offer. But before that let us understand what is SEO: Search Engine Optimization is the first action any business has to align when they start in Digital Marketing. Having a business website or a showcase portfolio is obligatory. Though developing a good site is only the start. Getting good visibility and generating traffic is only possible via a handful of methods. One of the ways (and possibly the most important one) is submitting your website to the Search Engines. People have been using Search Engines(Google) for more than two decades now. Thus optimizing your website or Search Engine Optimization is key. You have to follow protocols as directed by the Search Engine and beat the competition simultaneously. Thus, it is clear that getting good visibility through Search Engines is paramount. This showcases We will Showcase some facts and figures which will tell you the degree to which Search Engine Optimization can change the face of your business. In 2021, The global traffic share was divided between all the Search engines in the following order: Google(70%), Baidu(13%), Bing(12%), and Yahoo(2%). [Net Market Share] Google Search, Maps, and Image Search account for more than 91% of traffic [SparkToro] Compared to other Digital Marketing channels, customer acquisition costs through SEO can be less than 87% percent. [Terakeet] Second-page results of Google on average only get 0.78% of the total traffic. [Backlinko] This is the reason why SEO is important and hiring one of the top SEO companies can take your business to the next level. Why Hiring the Top SEO Experts is important? SEO is a game of strategies and tactics. It is a waiting game that comprises rigorous hard work. Chopping and changing are part & parcel. Analysis has to be done on daily basis. You cannot leave any stone unturned. You have to look toward your competitors. Identify where they are lacking and then take advantage of their shortcomings. So you get a gist now of why hiring the best SEO company can help you and your business. SEO takes time. You will not get results readily however, once you start getting SEO traffic, rarely, you would need to spend a high amount for Paid Ads. You can also register yourself to display paid Ads and create an alternate source of income. Now, let’s address the elephant in the room. How to choose the best for your business out of all the top SEO companies that you see or search for on Google. We have compiled a list of all the companies with their specifications, a list of the projects, their ratings across different channels, how long they have been in the business, and their market pedigree. So, without further ado let’s start: For the information, we have used sites such as Clutch, and LinkedIn among others. We will be ranking the companies on their reviews, ratings, company history, and finally the clientele that they have. Top SEO companies in India The first one is: SEO Discovery Company Size- 419 Website Hourly Rate- <$25/hr Overview First on our list is the heavyweight of SEO that hails from the north of India, SEO Discovery is the industry leader. Founded in 2007, they have been going from strength to strength. If you are looking for organic growth coupled with an injection of paid Ads to grow your business look no further than SEO Discovery. They are one of the top SEO companies and they have the case studies to prove this. Their main strength is that they have expertise in any type of SEO, including local and national or international. Their intrusive strategies and understanding of the client’s needs are second to none. Clientele and Services Although they focus both on organic and paid Ads, they can give you the desired results only with the organic efforts. They have a huge allocation of businesses that are small and local. The reason small businesses have chosen SEO Discovery is because of their excellent client relations services and their ability to work within tight budget strings. Still, big businesses and E-commerce businesses have also hired them for SEO services. They are equipped with a highly technical team of developers, designers, SEO & paid Ad specialist. They have been a trusted name in the market for a long time. In addition to that, the most notable thing is the variety of clientele that they have. Their versatility and entering into any niche and taking up any types of clients and obviously delivering the results is the best promise you can get. Social Cubicle Company Size- 50-200 Website Overview Social Cubicle is one of the biggest names in Search Engine Marketing in India. Though primarily, Social Cubicle is a Social Media Marketing Company. They have a team of team of professional SEO Experts who have worked with biggest brands. Their track record is really impressive. Clientele and Services Majority of clients of Social Cubicle are small & mid sized businesses. Their SEO & Social Media packages are comprehensive. They cover all aspects of Digital Marketing. This bodes well for businesses that are just starting out. They can buy the affordable packages and jump start their 360 degree marketing journey. One of the key advantage of associating with Social Cubicle is the personal touch and service you will get. They are best known for their prompt service and personal handling. SEO Experts India Company size-51-200 Hourly rate: <$25/hr Overview Located in Chandigarh, India SEO Experts are trusted, driven, and focused on organic searches and results. However, they are also focused on Pay Per Click services. That means they are fully equipped to handle all the Search Engine marketing needs. They are one of the best companies hailing from North India and have a proven track record. Clientele and Services Their primary focus has always been on eCommerce sites. Over 10% of their Clients do a business over $1bn.… Continue reading Top 10 SEO Companies in 2023: Detailed Review and Analysis of the Finest

Social Cubicle is a milieu where brands are created and nurtured to leave an imprint on their customers. With strong social etiquettes and surefire strategies, we help businesses burst into life.

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