Technological growth has brought us endless benefits, and social connectivity is one of them. From seeing a relative sitting miles away to connecting with the industry experts, everything has become a matter of a few clicks. With nearly 770 million active users, LinkedIn is one such networking platform. Business and employment-focused, this online platform has gained popularity in the past 13 years.
Owing to such a wide audience presence, it has also become a portal for businesses to meet the right people. Apart from the job seekers and professionals, this can include the target audience. That makes it essential to bring the focus on the marketing efforts for Linkedin.
LinkedIn is a social networking platform to interact with professionals, and we all know that. This site is all about career advancements, industry connections, and everything connected with business.
On the contrary, LinkedIn is not about selling products or services just the way it is on other platforms. Due to this, you cannot go for hard-selling or other mediums of shoving your business. It is because of the type of audience present here. As an entrepreneur, this gives more reasons for you to frame your LinkedIn Marketing strategy shrewdly. We understand that you have a ton of other tasks to focus on, but marketing is not any less important. For this reason, we will simplify framing your strategy for LinkedIn Marketing.
Let’s discuss the 7 point checklist given below:
- Creating Business Account
- Share your Page
- Share Actionable Content
- Join Groups
- Start Your Group
- LinkedIn Analytics
- LinkedIn Live
Now elaborate these pints to make strategy for LinkedIn Marketing that works.
1. Creating the Business Account
Just like creating a business account on Snapchat or facebook, you ought to make a profile for your business on LinkedIn. After all, you are going to meet your prospects over there. Here are the steps for creating the business profile on Linkedin:
- Select the Work Icon that you can find on the right-hand side of the homepage.
- Tap on the Create a Company Page.
- Choose the page you want to create from the options available. It can include small business, showcase page, medium to large business, college or education institute.
- Fill in the details, including Page Identity, Profile Details, and company’s information.
- Check your verification box and confirm the right of the act.
Note: If you get a message with a red error, that is a sign that you have not met the requirements for the creation of the page. It can also mean that you have reached the limit for creating pages.
After you have created the Business Page, the next step is framing your marketing strategy just like you are making strategies for facebook marketing or for any other platform. The strategy includes:
2. Share your Page
Your success journey on LinkedIn begins when you join LinkedIn and goes on till the time the audience itself searches and connects to your brand. In between, you need to make efforts to mark your presence first. For this, you can invite your employees. Notify them about your presence on LinkedIn via email, ask them to join and mention your brand as their workplace. You can use digital touchpoints for cross-promoting your presence on LinkedIn. This can include the social media channels, newsletter, and mentioning it on your website. You can also make use of invite connections that you can find through the Admit Tools dropdown.
3. Share Actionable Content
Content is an inseparable part of all kinds of marketing, and the same rule is applicable for LinkedIn as well. By now, you have learned that the presence of an audience on LinkedIn is not the same as it is on other social platforms. More than half of them are infomania, which means you need to be particular about sharing the content. There is already a massive quantity of content present on LinkedIn, with which you have to compete. Keep a daily posting rule and make use of all kinds of posting options available. You can also share a brief glimpse of the content and leave the link to the entire article. You can use actionable words, which catches the eyes of the readers. Create the content with a rule that it should make them click first and convert later. Inspiration quotes can also do wonders.
More on Content…
When it is about making a website rank on Google, quality content is the key. However, what about Linkedin? Here, the signals can include interest relevance, engagement probability, and personal connections. Simplifying it further, just like Google, the secret with LinkedIn lies with content only. The posts you share should aim to catch the interest of the audience. Like said earlier, you need to be regular about posting content. However, you have to make sure of other aspects as well. For example, including statistics, quotes, and points. You should add the call-to-action, go for LinkedIn Polls, use relevant hashtags organically, and put images into use for attention.
4. Join Groups
Groups are a great place to initiate conversations, and this rule remains the same in LinkedIn as well. Yes, you can create your group, and we will focus on that as well. However, before that, you must know about leveraging already existing groups. Look for them and join them as they can connect you with like-minded professionals from your industry. Over here, you can also expand the reach of your content by sharing it. As groups have a wide audience, you can get an edge here. Regular posting can also solidify showcasing your expertise in the industry. Moreover, we cannot unsee the features of LinkedIn as a lead generation medium depending upon how regular you are with your content.
5. Start Your Group
Just like joining an already existing group is advantageous, starting a new group can come with more benefits. It is another way for you to generate leads. A new group can be your medium to build an expert-like reputation. Ownership of a group can present you as a leader in front of the audience. Now let’s come to the next aspect, which is creating it. Just like every other platform, creating a group on LinkedIn is also no rocket science. You have to click on the ‘create group option’ available on the groups’ tab. Add your details, and you are all set, but wait! You will have to choose between Standard or Unlisted. The difference between these group types is that anyone can view the Standard group on search results, while the Unlist group type is exclusive. Staying exclusive has its benefits, as it can put you in authority.
6. LinkedIn Analytics
Analysing is an essential step in many processes. Same as you can view the audience and people who like your post on facebook, you can see that using LinkedIn Analytics to enhance your marketing strategy. It can ease your efforts in keeping a track of the engagement and reaction. It can allow you to keep up with the facts about user engagement and reaction. It can maintain a record of the reactions of people to a page, the section they have found to be engaging. Learning about the said facts can give you a hint of amendments to be made in your marketing strategies.
7. LinkedIn Live
This platform has a plethora of features for you to avail of, and Live option is one of them. To add more to it, LinkedIn Live can get you more engagement as live broadcasts attract 24 times more engagements than the video published earlier. Whether for an interview or webinars, you can find a plethora of reasons to start with the live feature. If you become the source of solution for the questions and queries of the audience, you will get the revert as the engagements.
Marketing at the right platform is necessary for a business to expand, which gives you more reasons to learn about LinkedIn. Probably that is what you are aiming for and has made you reach here. Using this platform for marketing has several benefits, including the presence of industry experts. However, to ensure that you get the best return on your efforts, it is necessary to frame a strong strategy for Linkedin Marketing. Even though you can find a list of features to make the best use of and tips for Marketing, you also need the help of a LinkedIn Marketing Expert that can help you with strategy and implementation.
Starting from content, the experts focus on publishing quality content at regular intervals. The expert helps you in Joining relevant groups and create own group to gain engagement and authority. Will leverage the Live feature on topics such as webinars or interviews. Take care about the progress of efforts and actionable initiatives to be taken, use Analytics and stay updated with the engagement and likes. So go for linkedin marketing or if you find any hurdle you can contact us any time @ +918544973165.