Top 15 Twitter Best Practices for Business

Twitter Best Practices

From a student to an entrepreneur, almost everyone uses social media platforms. As a result, they have expanded to a mode to speak out loud about businesses. Twitter is no exception, as it paves the way for businesses to reach their target audience. It adds importance to keeping updated with the leading practices. To keep you up, this blog focuses on the best Twitter practices for business. But before going for any marketing, you should know the do’s and don’ts of Social Media Marketing.

Importance of Twitter in Marketing

Before going ahead and learning the best practices, it is essential that you first know why to target Twitter. 

Do you know that Twitter has more than 330 million active users? This figure is enough for businesses to grab the plethora of opportunities and grow. After analysing the plans and users, targeting customers can be done easily with Twitter. 

Here are the benefits of using Twitter as a social media marketing tool. 

Demographic features of Twitter:

Best practices to follow to get more engagements and conversions on Twitter:

Now that you have become aware of the importance of twitter social media platform, you also need to know about using it to its best. 

Here goes the list of Twitter best practices for a business:  

  1. Focus on Twitter profile
  2. Use compelling words
  3. Keep the content short and Crisp
  4. Keep the language simple and meaningful
  5. Tweet at regular time frames
  6. Interval between tweet timings
  7. Share value-added content
  8. Include images and videos
  9. Use hashtags
  10. Use Twitter cards 
  11. Use Twitter polls
  12. Ask for feedback and try to solve concerns
  13. Respond to comments
  14. Measure success
  15. Have a relevant following 

Let’s discuss these Twitter Marketing Practices in detail:

1. Revise your Twitter Profile

Just as in any other social media platform like optimising instagram profile, your profile on Twitter should be optimised and displays the details that you want to share publicly. Now, let us talk about tips for the Twitter profile. You must keep the content and profile fresh by updating them regularly. While doing so, make sure that the profile picture chosen can speak about the brand and fit right in a small space. Your account name should be connected with the name of your enterprise directly. On the other side, your display name has to be the name of your brand only. In our bio, include a link to the website, your location, and working hours. In pinned tweets, you can focus on ongoing promotion or sale, recent product launches, and any cause you are extending support to. 

2. Using compelling words

Using powerful and persuading words is another strategy to get micro and macro conversions. It is particularly true when you make any offers to your target viewers. There are certain terms, which you should use to get an impulsive conversion. For example, exclusive, bonus, premium, discount, and using older content. 

It takes time to create value-added content, and successful brands keep this in mind while publishing posts. Possibilities are that you already have relevant and attention-catching content at your disposal. You can use such old posts or tweets with some additional creativity. Try to add some detailing to your content. 

3. Keep the content short and crispy

Although Twitter offers a limit of 280 characters for a tweet, it would be better to keep your tweet length between 80-110 characters. It can allow your followers some flexibility and freedom to modify the content when they want to re-share it. If your content extends the limit, your followers may find it hard to alter the information in it.

Content plays an important role in Social Media. So you should know how to create engaging content for social media.

5. Do not tweet multiple times in a day

It will not bring any benefit to your brand if you continue tweeting multiple times. A marketer should expose customers three times at most to an advertisement. Otherwise, the audience can lose value for it, and the same can be held for Twitter. Not only can it vex your target audience, but it can also make them avoid your posts.   

6. The interval among tweet timings:

Like mentioned earlier, you must keep a time gap between tweets. You have to post the tweets at a relevant time gap, for which you can check the peak hours. They refer to the times when most of your followers are active. Posting on high traffic durations ensures that content is displayed to more viewers. It, in turn, can increase the odds for conversions. There can be different peak hours depending on the geographical location of the target audience. 

7. Share value-adding content 

In any function connected with your audience, you must consider their needs. For this, you have to provide valuable, relatable content even if you might have to share tweets from other users. It can benefit you in two ways. Firstly, it can build a trust relationship between you and your customers. Secondly, it can pave the way for you to connect with industry leaders if you share or repost their tweets.

Without any doubt, images and videos are part and parcel of every social media platform. They can catch the eyes and attention of your target audience. Videos are essential as compared to static graphics and pictures, which means you have to be more specific before publishing them. You need to take care of colour combinations and include persuading but eye-catching words to attain more engagement just like the way you are posting videos on Facebook

8. Use simple and meaningful language

Social media platforms users can include all kinds of people. This makes it essential to take care of the selection of the right words, phrases, and language. Language has to be simple to understand, you should avoid jargon. If there are some technical words, they should be explained. Additionally, do not leave re-tweeting any vital content, as it can add value to the objective of your posts.

Using powerful and persuading words is another strategy to get micro and macro conversions. It is particularly true when you make any offers to your target viewers. There are certain terms, which you should use to get an impulsive conversion. For example, exclusive, bonus, premium, discount, and using older content. 

It takes time to create value-added content, and successful brands keep this in mind while publishing posts. Possibilities are that you already have relevant and attention-catching content at your disposal. You can use such old posts or tweets with some additional creativity. Try to add some detailing to your content. 

9. Know about the Use of hashtags

Hashtags can be the beginning of the trend, and while using them you must keep these things in mind: 

10. Twitter cards 

Twitter has a feature called Twitter cards that can post customised advertising content. Your card can include images, videos, site URL, etc., which can help generate 43% more engagement. Twitter cards provide a plethora of benefits from generating more traffic to increasing visibility and boosting engagement with your prospects.

11. Twitter polls

One of the most valuable features of Twitter is polling options for followers. Big brands and companies use it to know the level of difference of opinions in their client base. It can help brands grow their product and service portfolio by seeking advice from their brand communities. This feature of Twitter is also helpful for customer relationship management.

While designing any advertising campaign, there are several points you cannot ignore. It can include the objective of posting, target demographic, psychographic, and geographical features. It is always advised to use a blend of different practices for effective and favourable results.

12. Seek feedback from customers and try to solve concerns

Twitter can provide quick interaction between businesses and their followers, which you must leverage. Try to seek feedback regarding your product and services. Strong brands put efforts to solve the issues of customers. By the valuable feedback provided by customers, you can take many innovative steps to increase functionality and satisfaction attached to a particular category of goods.

For big brands, it is a cumbersome task to manage customer relations on Twitter. However, if efforts are put at a smaller scale, it can increase customer confidence for a brand.

13. Respond to comments

As the word tweet describes itself, people use Twitter to engage in conversations. They want to listen and also to be heard. It can be bad for your business if you leave them waiting for a response for a longer time. That is why you must keep in mind to reply to as many tweets as you can. In turn, you will find your audience to be thankful for it, which can lead to more engagement.  

14. Measure your success – check analytics

 To optimise marketing with Twitter, you have to analyse your data to learn about the preferences of the audience. Your plan needs to have a specific time slot to take a look at Twitter analytics. Eventually, this will bring your attention to the trends you can integrate and optimise on your strategy. While keeping this data in front of you, you might have to take different targeting parameters to make sure that the right message reaches the right people for your business. 

15. Relevant Twitter Following

Twitter users with blue ticks and millions of followers can be your boost to aim for an immense following like theirs. So, where to begin that? Start with following the influencers and other celebrated names in your industry. However, do not go for shortcuts such as purchasing followers. It is because a relevant and engaging following can turn into customers at a specific moment, so you have to start from scratch.  

Conclusion

Founded in 2006, Twitter has today become a platform to engage with the globe. For businesses, it has become a valuable opportunity to reach the target audience and convert them. However, to make the best use of any opportunity, it needs you to be well-versed with the best practices in marketing and know the best way to implement those strategies.For that you can take the advice of the best twitter marketing company.

This blog took you to a list of to-do’s to add to your Twitter marketing plan for this year. From keeping a note on the time of tweeting to adding the relevant content, this blog had the best Twitter practices to be used by a business.

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