Author: Gurpreet Kaur

Gurpreet Kaur is the CEO and Founder of Social Cubicle, a social media marketing company built on creativity, strategy, and community connection. With strong hands-on experience in social media marketing, she believes writing is one of the most powerful ways to share ideas, inspire audiences, and drive meaningful engagement. Through her blogs, Gurpreet decodes the latest trends, platform shifts, and industry changes to help brands and marketers stay ahead. Passionate, bold, and highly creative, she blends insight with storytelling to make complex digital strategies easy to understand and apply.

How To Build An Effective YouTube Marketing Strategy in 2023

Founded in 2005, YouTube started as a video-sharing platform. Fast forward to today and YouTube is the second largest Search Engine on the planet. Naturally, businesses began noticing the potential of YouTube, and developing a good YouTube marketing strategy became necessary. So what is it about YouTube that attracts such a large audience? The answer is simple. It is the way that YouTube has evolved. What started as a simple video-sharing platform is now home to such a large community. YouTube currently has more than 2.5 billion active users worldwide, second only to Google and Facebook. Content on YouTube differs a lot from Google and YouTube, thus making YouTube as one of a kind platform. Over time, YouTube has blown its competitors out of the water, and the acquisition by Google was a big help. Displaying your products or services as videos in the most creative way possible has been a lure for business. You can push your limits to the extreme and get desired results. Will you get results? Well yes, and we have stats to back our claims: There was a notable 25% YoY increase in the Ad revenue from 2020 to 2021 Source YouTube’s largest audience is based in India Source YouTube’s algorithm plays a major part(over 70% of videos watched) in recommended videos to a user. Source YouTube advertisers find that viewers of YouTube ads who watch at least 30 seconds are 23 times more likely to visit or subscribe to their channel Source 70% of traffic on YouTube comes from the mobile platform Source Source Why do Marketing on YouTube? So, if you are a business or a marketer and you are probably wondering what is the potential of YouTube? We have laid bare some of the most amazing facts right in front of you. Throughout this article, we will discuss various YouTube marketing strategies for any size of business at any stage. You will get a slight starting idea of how you can start your YouTube marketing journey. YouTube marketing has always been a great way to increase the awareness of your brand. The reason for the success of YouTube is the combination of SEO with the most interactive kind of medium used to parse information- video. This is the secret to the popularity of YouTube. Additionally, the algorithm of YouTube suggests content based on your viewing history. So, if you are a brand with a service that is solving a need of the masses there is a higher chance that with correct branding and strategy you can get results from YouTube. Furthermore, YouTube allows you to build a loyal community by giving you the option of getting subscribers. Also, there is an option of paid subscribers but that is more for the content creators and people who are solely dependent on YouTube for monetary purposes. Nevertheless, YouTube provides you with a great platform for a business to grow as well. So, today we will discuss step by step a modern approach to YouTube Marketing strategy. What is working for the brands? How can you work wonders organically? How to implement the correct paid Ads strategy? So, let’s start by discussing: Check off the basics of the YouTube channel If it is the first time that you are creating a YouTube brand channel you need to make sure you get a few things straightened out. The basics of a decent YouTube channel start with its branding. Well, to be honest, if you haven’t got the basics of your channel right there are chances that you might lose out on good reach initially. So what are those basics? How to Create your YouTube channel? This is the first step. Create a YouTube channel by logging in to your Google account with your business credentials. Once you’ve signed in you can click on the top right-hand corner on your account pfp and then click on “Your channel” from the dropdown menu. Furthermore, you get options to use your current account name as your YouTube channel name or a custom name as the YouTube channel name. Source Customize your YouTube channel to the colors of your brand Customizing your YouTube channel to the colors of your brand is necessary. Your Profile picture, Channel art should display your brand logo or message. You have to enter the Basic Info to add a description of your channel, website, email address, and other necessary information. Once you are done with all the basic information, let’s start with the important part of the YouTube Marketing Strategy How to upload content to your YouTube channel? Now in your Channel, select the Content and then click on Upload the videos. Select the video from your local computer that you want to upload. Follow all the steps on the screen, enter all the necessary details, and then click on “Upload” Now we have finished off the basic stuff, let’s dive into much more advanced and technical stuff. Let’s start by: How to know your Audience on YouTube? This is a really important part of YouTube. The relevancy of the content you want to showcase to your audience will be detrimental to your success on YouTube. So make it clear in your mind what and who is your audience. Creating a “User Persona” always helps. You should always keep the age, interest, and habits among other things of your audience in mind. You can use any keyword tool for YouTube that will work to help you to find the relevant keywords that are highly searched. You can use Google Trends to find the trending topics on YouTube that will help you. Do a competitor’s research in detail to see how your competitors are standing out among the competition. This will help you in the long run as creating a target audience will help you to make the content accordingly. You can make small tweaks along the way to the User Personas as the demand and market conditions will keep changing. The next part of… Continue reading How To Build An Effective YouTube Marketing Strategy in 2023

22 Latest Instagram Marketing Ideas That Will Work Wonders For Business

Instagram is a place where celebrities, influencers, businesses, explorers, and many more professionals reside. Since its inception in 2010 Instagram has been where everyone wanted to showcase themselves. However, companies have used Instagram to their advantage for a long time now. Year on year, businesses apply unique strategies to get the desired results. But, some businesses still use outdated strategies, as a result, they waste their time resources, and in the end, hard-earned money. That’s why we decided to give you some of the best Instagram Marketing Ideas in 2022. The way Instagram is evolving, it wants an all-inclusive experience for its users. Instagram wants that the users get everything that they want within the app. That means fashion, traveling, food, science, sports, or technology. Instagram wants the users to get everything from the app. So, what does it means for brands and businesses? Shoppable Instagram Ads are a huge example of the changing dynamics on Instagram. Thus, brands will have to find unique ways to get ahead in the game. We have covered quite a few unique and modern ideas that still work on Instagram. Ideas can be relevant for businesses in different stages. Some ideas might be relevant for your business at the starting stage, some might be effective later on. All in all, we have tried to cover everything. We will start with basic points and move towards some advanced points. Some Stats to sway you towards Instagram in 2022: Over 70% of Instagram users are under 35 years old. Source Instagram was responsible for 44% of Meta Platforms revenue in 2021 and is expected to surpass Facebook as Meta’s main revenue source in 2024. Source Almost half of all Instagram users are in the Asia-Pacific region, with India and Indonesia two of the five largest markets in terms of active users. Source 58% of users say they’re more interested in a brand after seeing it in a Story. Source 1 in 2 people have used Instagram to discover new brands Source 44% of people use Instagram to shop weekly. Source Instagram’s advertising reach has outpaced Facebook this past year. Source So, without further ado let’s start with Instagram marketing tips: Run Branded and Unbranded Contests One of the best marketing ideas on Instagram to engage your followers and gain new followers is to run branded contests. Apart from engaging your followers, you can also use it for new products or campaign promotions. Contests are an amazing way of spreading the word about your brand across channels. However, contests only work if the reward is worthwhile. The reward should be such that it will create huge hype around your objective. The only purpose of running a contest should be that you do not have to put in the effort to get the reach. Word of mouth or the “share” option should do the trick for you. However, if you have to put in extra effort for the contest then you might have to review the reward which you are providing. https://www.youtube.com/watch?v=SYR3meG7Tfk Brand Storytelling is Important Promotional stories, reels, and posts will never work on Instagram. If you are just using Instagram as a robot to post stuff that isn’t relative to people in their daily lives you are never going to gain a following. You can use the art of Brand Storytelling to relate with people. Showcase your journey. Right along you can tell how did you come up with the product or the service. Promote your Brand’s Hashtag Earlier we discussed how to run a content calendar. Now, one of the best Instagram marketing ideas is what you can do is promote your Brand’s hashtag. You can put the hashtag in the contest. Ask people to reshare to participate/win the contest. You can also use hashtags and include them in your captions, graphics, and reels. Source Have a basic understanding of Instagram’s Algorithm Instagram’s algorithm used to be chronological. That means the latest post will show up on top. However, this meant that people would miss content from some topics that might intrigue somebody. This forced Instagram to change its algorithm to a more theoretical and relevant sense. So the factors that Instagram kept in mind were: Interest Timeliness Relationship Frequency Following Usage Thus, it gives you an idea that how the products are curated for your brand and how Instagram showcases content to the users. Noteworthy thing is that it doesn’t have to be a follower who will see the content on their feed or through the explore. Instagram will showcase the content randomly to the users. Use Instagram Reels for a wide reach Introducing Reels was a huge and smart move by Instagram. In an ever-changing world, TikTok took the world by storm. Short videos attracted lots and lots of users. Thus Instagram followed the suit and Introduced Instagram reels. Which in turn means a more engaged audience. Instagram reels give users a very high organic reach. If your content quality is high and your content is unique then reels will give you a huge amount of reach. Create Instagram-specific web pages for the link in the bio The link that you put in your bio should take the users to a page that is mobile interactive. The Page should display your full array of products and services. It should in a way imitate the UI of Instagram, which means it should showcase the products with high-quality pictures and videos. This is a cool Instagram marketing idea that only a few brands use Add Cover to the Instagram Highlights Highlights of your Instagram account are saved stories. Thus, using highlight covers on the highlights to maintain uniformity is important. As a brand, your profile should stand apart from the rest. Instagram Insights are Priceless(literally) Instagram Insights are free and one of the most detailed among Social Media Platforms. Insights displayed by Instagram are detailed. They give a post-by-post breakdown. Also, they give details such as what time of the… Continue reading 22 Latest Instagram Marketing Ideas That Will Work Wonders For Business

Top 15 Twitter Best Practices for Business

From a student to an entrepreneur, almost everyone uses social media platforms. As a result, they have expanded to a mode to speak out loud about businesses. Twitter is no exception, as it paves the way for businesses to reach their target audience. It adds importance to keeping updated with the leading practices. To keep you up, this blog focuses on the best Twitter practices for business. But before going for any marketing, you should know the do’s and don’ts of Social Media Marketing. Importance of Twitter in Marketing Before going ahead and learning the best practices, it is essential that you first know why to target Twitter. Do you know that Twitter has more than 330 million active users? This figure is enough for businesses to grab the plethora of opportunities and grow. After analysing the plans and users, targeting customers can be done easily with Twitter. Here are the benefits of using Twitter as a social media marketing tool. Twitter allows you to make quick conversation with your followers Twitter helps to fetch customer feedback regarding brand/product performance Twitter can create brand awareness and brand community Demographic features of Twitter: 63% of the aggregate Twitter users are under the age bracket of 35-65 years. 64% of the total users base only consists of male users. Around 6,000 tweets are shared every minute. Best practices to follow to get more engagements and conversions on Twitter: Now that you have become aware of the importance of twitter social media platform, you also need to know about using it to its best. Here goes the list of Twitter best practices for a business: Focus on Twitter profile Use compelling words Keep the content short and Crisp Keep the language simple and meaningful Tweet at regular time frames Interval between tweet timings Share value-added content Include images and videos Use hashtags Use Twitter cards Use Twitter polls Ask for feedback and try to solve concerns Respond to comments Measure success Have a relevant following Let’s discuss these Twitter Marketing Practices in detail: 1. Revise your Twitter Profile Just as in any other social media platform like optimising instagram profile, your profile on Twitter should be optimised and displays the details that you want to share publicly. Now, let us talk about tips for the Twitter profile. You must keep the content and profile fresh by updating them regularly. While doing so, make sure that the profile picture chosen can speak about the brand and fit right in a small space. Your account name should be connected with the name of your enterprise directly. On the other side, your display name has to be the name of your brand only. In our bio, include a link to the website, your location, and working hours. In pinned tweets, you can focus on ongoing promotion or sale, recent product launches, and any cause you are extending support to. 2. Using compelling words Using powerful and persuading words is another strategy to get micro and macro conversions. It is particularly true when you make any offers to your target viewers. There are certain terms, which you should use to get an impulsive conversion. For example, exclusive, bonus, premium, discount, and using older content. It takes time to create value-added content, and successful brands keep this in mind while publishing posts. Possibilities are that you already have relevant and attention-catching content at your disposal. You can use such old posts or tweets with some additional creativity. Try to add some detailing to your content. 3. Keep the content short and crispy Although Twitter offers a limit of 280 characters for a tweet, it would be better to keep your tweet length between 80-110 characters. It can allow your followers some flexibility and freedom to modify the content when they want to re-share it. If your content extends the limit, your followers may find it hard to alter the information in it. Content plays an important role in Social Media. So you should know how to create engaging content for social media. 5. Do not tweet multiple times in a day It will not bring any benefit to your brand if you continue tweeting multiple times. A marketer should expose customers three times at most to an advertisement. Otherwise, the audience can lose value for it, and the same can be held for Twitter. Not only can it vex your target audience, but it can also make them avoid your posts. 6. The interval among tweet timings: Like mentioned earlier, you must keep a time gap between tweets. You have to post the tweets at a relevant time gap, for which you can check the peak hours. They refer to the times when most of your followers are active. Posting on high traffic durations ensures that content is displayed to more viewers. It, in turn, can increase the odds for conversions. There can be different peak hours depending on the geographical location of the target audience. 7. Share value-adding content In any function connected with your audience, you must consider their needs. For this, you have to provide valuable, relatable content even if you might have to share tweets from other users. It can benefit you in two ways. Firstly, it can build a trust relationship between you and your customers. Secondly, it can pave the way for you to connect with industry leaders if you share or repost their tweets. Include Images and Videos Without any doubt, images and videos are part and parcel of every social media platform. They can catch the eyes and attention of your target audience. Videos are essential as compared to static graphics and pictures, which means you have to be more specific before publishing them. You need to take care of colour combinations and include persuading but eye-catching words to attain more engagement just like the way you are posting videos on Facebook. 8. Use simple and meaningful language Social media platforms users can include all kinds of people. This… Continue reading Top 15 Twitter Best Practices for Business

27 Proven Facebook Marketing Strategies in 2023

Developing a business on Facebook can turn out to be quite helpful for everyone. Since it was launched back in the year 2004, the active users of Facebook are still continuously growing. Facebook is one of the most popular platforms of social media all over the globe and the second most visited one. This platform provides a great opportunity to promote your brand in front of the target audience and engage along with the huge target audience and turn them into your customer. Thus Devising Facebook Marketing Strategies aforehand can help you immensely. Why do Facebook Marketing Strategies have great importance for everyone? In everyone’s life, Facebook has excellent importance. It’s the most popular tool to grow a brand. There are some specific features of Facebook that are useful for someone. it’s not a static platform. It’s a dynamic platform for marketers and customers. Lots of customers are active regularly and get exposed to multiple branded products that’s why social media marketing has great importance for every marketer. Let’s discuss these Facebook Marketing Strategies deeply: 1. Think and Set some goals You may have heard,” A goal without a plan is just a wish”. The first and the basic tip before spending and putting more into a Facebook Marketing Strategy is having a “plan”. Choosing any platform to do marketing for your business requires a game plan and some strategies. In this cut-throat competition, you have to think about other options too along with ad-campaigns. Long-term thinking will guide you in planning different strategies like crafting content and maintaining brand image. Thus having a Facebook Branding Strategy can help you in long run. Setting goals is also a part of long-term thinking which is in turn the start of a good marketing strategy for Facebook. You should plan a specific goal about posting content and getting engagements. Be clear about the results you want to achieve. Address what you want to achieve. You should be aware at each point that what you are doing and why you are doing it? It is an essential component of Facebook Marketing Strategies. The common goals of businesses are : Increase in business sales Valuable business growth Quality leads More Engagements Your goals are a roadmap to the success of your business. Make sure your goals and plans are accessible through the platform. We have also covered some Facebook Page Marketing Strategies but first, let’s see how we can: 2. Create a Facebook business page: A Facebook business page is one of the essentials of the Facebook marketing strategy of your business. It can instantly boost your brand awareness, connecting it to millions of potential business prospects. Users like Facebook business pages instead of adding them as a friend. Each like on a Facebook page adds to its popularity. It is a new fan earned. Once an individual likes your page, every post you upload on your Facebook page becomes visible to him in his Facebook feeds. It helps you increase engagement and take constructive steps to achieve your marketing goals. A Facebook page serves to acquaint your visitors with basic business information. It includes your business contact detail, location detail, and information regarding the product and services your business provides. There is a menu on the left side of your Facebook page that your users can utilize to access your company’s secondary information, such as photos, videos, events, reviews, and posts. The internet is the first place people look for information related to a service or company. Facebook is the biggest online social media platform with several potential business prospects. Facebook page is an opportunity for your brand to showcase its credibility-growing information such as awards, recognitions, and customer testimonies. Having a personalized marketing strategy for your Facebook business page will provide you with an edge over your competitors and help you excel in your marketing campaign. Use the following steps for building a Facebook business page for your brand. Create a page (Desktop) Step 1: At the top of your Facebook home page, select create and choose a page from the drop-down menu. Step 2: Fill in different attributes as asked in the form that appears at this stage. It includes the page name, the category that describes your page, and other business information like the address and contact information. Step 3: Select continue, add a profile picture to your company page and click next. Press skip completing this step later. Step 4: Add a cover photo for your company page and click next. Press skip completing this step later. Select next to go to your company page. To learn about Facebook page creation on mobile devices please visit www.facebook.com. 3. Profile photo and cover photo: Your profile picture and cover image should be easy to understand and self-explaining for your target audience. Appropriate graphics should be used in images to capture the attention of viewers. If your profile image is recognized by your customers then they would wish to go on your profile. 4. Optimize your Facebook page Source:- www.blog.hubspot.com Among all social media platforms, the user base of Facebook is the widest. Potential business prospects on Facebook are looking for quality service providers for all business types. However, various businesses understand the importance of having a comprehensive Facebook marketing strategy. The competition on Facebook for audience attention is very high. Thus it holds a really important place in devising Facebook Marketing Strategies It has created a sense of urgency among businesses to stand out from the competition to grab audience’s attention. There are various tactics you can implement to improve your Facebook page performance and excel in your marketing campaign. Here are some Facebook Page Marketing Tips: Work on your Facebook page to detail Your Facebook page is the face of your business on Facebook. It must instantly grab the audience’s attention by conveying relevant information. Apart from the basics that we have already spoken about, these are other points you should add to your Facebook page… Continue reading 27 Proven Facebook Marketing Strategies in 2023

Top 10 SEO Companies in 2023: Detailed Review and Analysis of the Finest

In this section, we will analyze and shortlist the Top SEO companies that we have, and what services they offer. But before that let us understand what is SEO: Search Engine Optimization is the first action any business has to align when they start in Digital Marketing. Having a business website or a showcase portfolio is obligatory. Though developing a good site is only the start. Getting good visibility and generating traffic is only possible via a handful of methods. One of the ways (and possibly the most important one) is submitting your website to the Search Engines. People have been using Search Engines(Google) for more than two decades now. Thus optimizing your website or Search Engine Optimization is key. You have to follow protocols as directed by the Search Engine and beat the competition simultaneously. Thus, it is clear that getting good visibility through Search Engines is paramount. This showcases We will Showcase some facts and figures which will tell you the degree to which Search Engine Optimization can change the face of your business. In 2021, The global traffic share was divided between all the Search engines in the following order: Google(70%), Baidu(13%), Bing(12%), and Yahoo(2%). [Net Market Share] Google Search, Maps, and Image Search account for more than 91% of traffic [SparkToro] Compared to other Digital Marketing channels, customer acquisition costs through SEO can be less than 87% percent. [Terakeet] Second-page results of Google on average only get 0.78% of the total traffic. [Backlinko] This is the reason why SEO is important and hiring one of the top SEO companies can take your business to the next level. Why Hiring the Top SEO Experts is important? SEO is a game of strategies and tactics. It is a waiting game that comprises rigorous hard work. Chopping and changing are part & parcel. Analysis has to be done on daily basis. You cannot leave any stone unturned. You have to look toward your competitors. Identify where they are lacking and then take advantage of their shortcomings. So you get a gist now of why hiring the best SEO company can help you and your business. SEO takes time. You will not get results readily however, once you start getting SEO traffic, rarely, you would need to spend a high amount for Paid Ads. You can also register yourself to display paid Ads and create an alternate source of income. Now, let’s address the elephant in the room. How to choose the best for your business out of all the top SEO companies that you see or search for on Google. We have compiled a list of all the companies with their specifications, a list of the projects, their ratings across different channels, how long they have been in the business, and their market pedigree. So, without further ado let’s start: For the information, we have used sites such as Clutch, and LinkedIn among others. We will be ranking the companies on their reviews, ratings, company history, and finally the clientele that they have. Top SEO companies in India The first one is: SEO Discovery Company Size- 419 Website Hourly Rate- <$25/hr Overview First on our list is the heavyweight of SEO that hails from the north of India, SEO Discovery is the industry leader. Founded in 2007, they have been going from strength to strength. If you are looking for organic growth coupled with an injection of paid Ads to grow your business look no further than SEO Discovery. They are one of the top SEO companies and they have the case studies to prove this. Their main strength is that they have expertise in any type of SEO, including local and national or international. Their intrusive strategies and understanding of the client’s needs are second to none. Clientele and Services Although they focus both on organic and paid Ads, they can give you the desired results only with the organic efforts. They have a huge allocation of businesses that are small and local. The reason small businesses have chosen SEO Discovery is because of their excellent client relations services and their ability to work within tight budget strings. Still, big businesses and E-commerce businesses have also hired them for SEO services. They are equipped with a highly technical team of developers, designers, SEO & paid Ad specialist. They have been a trusted name in the market for a long time. In addition to that, the most notable thing is the variety of clientele that they have. Their versatility and entering into any niche and taking up any types of clients and obviously delivering the results is the best promise you can get. Social Cubicle Company Size- 50-200 Website Overview Social Cubicle is one of the biggest names in Search Engine Marketing in India. Though primarily, Social Cubicle is a Social Media Marketing Company. They have a team of team of professional SEO Experts who have worked with biggest brands. Their track record is really impressive. Clientele and Services Majority of clients of Social Cubicle are small & mid sized businesses. Their SEO & Social Media packages are comprehensive. They cover all aspects of Digital Marketing. This bodes well for businesses that are just starting out. They can buy the affordable packages and jump start their 360 degree marketing journey. One of the key advantage of associating with Social Cubicle is the personal touch and service you will get. They are best known for their prompt service and personal handling. SEO Experts India Company size-51-200 Hourly rate: <$25/hr Overview Located in Chandigarh, India SEO Experts are trusted, driven, and focused on organic searches and results. However, they are also focused on Pay Per Click services. That means they are fully equipped to handle all the Search Engine marketing needs. They are one of the best companies hailing from North India and have a proven track record. Clientele and Services Their primary focus has always been on eCommerce sites. Over 10% of their Clients do a business over $1bn.… Continue reading Top 10 SEO Companies in 2023: Detailed Review and Analysis of the Finest

Social Cubicle is a milieu where brands are created and nurtured to leave an imprint on their customers. With strong social etiquettes and surefire strategies, we help businesses burst into life.

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