Author: Gurpreet Kaur

Gurpreet Kaur is the CEO and Founder of Social Cubicle, a social media marketing company built on creativity, strategy, and community connection. With strong hands-on experience in social media marketing, she believes writing is one of the most powerful ways to share ideas, inspire audiences, and drive meaningful engagement. Through her blogs, Gurpreet decodes the latest trends, platform shifts, and industry changes to help brands and marketers stay ahead. Passionate, bold, and highly creative, she blends insight with storytelling to make complex digital strategies easy to understand and apply.

Do’s and Don’ts in Social Media Marketing

Social media is omnipresent and having an effective presence on social networks turns out to be highly productive for any business. From advertising, lead generation, conversions to hiring and building teams, businesses have found multifold use of social channels. However, with so many benefits of social media, there are brands struggling to find their sweet spot to help them stand above their competitors. If your social media marketing strategy has gone stagnant, no worries. You can get back on the right track by following the do’s and don’ts of social media marketing. First, let us start with the social media do’s that you must follow: Must Follow Do’s For Your SMM Campaign: Align business goals with right social platform Experiment with different content formats Pay attention to visuals Convey the message through story Use influencers to communicate with the audience Balance the content strategy Maintain continuous communication Set the right frequency to post Let’s discuss these do’s in details for SMM Campaign: Align business goals with right social platform Though you are not an enthusiastic social media user, you can rest assured that different social platforms can meet your unique needs. Using different social media platforms should be considered based on factors such as company, work area, company size, and business objectives for the product or service you are selling. So, if you want to use some of the highly prevalent social media channels, here’s what you need to know: Facebook – The target customer is diverse and versatile. B2B companies mainly use Facebook to communicate with the customers through helpful and expert content. Likewise, the written content resonates better on this social platform, so it is essential to keep this in mind when developing your Facebook content strategy. Instagram – It is a video and photo sharing platform and extremely popular among females. Thus, there is no wonder why beauty products, jewelry, shoes, clothing, and such merchants choose Instagram to sell their offerings and boost awareness. If you are selling products that cater to women, then the Instagram platform offers various benefits. LinkedIn – If you are a B2B business, then LinkedIn is the best social channel to build your reputation and build a network with other professionals in your niche. Before creating your social media page on any of the channels, it is vital to evaluate your business, who the audience is, and what you want to achieve. Though Facebook or Instagram are very popular, it does not mean that it is right for your business. You cannot achieve your unique business goals if you are marketing on the wrong social platform. Thus, it is vital to work with the best social media marketing company who will let you know which platform works best for you. Experiment with different content formats Our next activity in social media marketing is to experiment with a variety of content styles. Social media is not just about posting enticing texts and images. There is a huge variety of content you can play around with to gain more followers, generate awareness, and ultimately sales. Here are the examples of some content formats: Videos – Videos are great to hook eyeballs on your brand. Depending on your goals and audience you can use various video formats like tutorials, DIYs, product reviews, video testimonials, behind the scenes, and many more. The IGTV on Instagram is like YouTube that encourages users to create more and more video content. Checklist and Infographic – Social media is not a place for direct sales. Here relevant, informative, and helpful content is the key to connect with your customers and add value to their lives. Checklists and infographics are short and precise, and users love them as they need information fast. User-Generated Content (UGC) – It is a wonderful way for brands to get social requests to prove they are in demand and trendy amongst the users. Big brands like Apple, Zappos, Bath & Body Works repost the images of their audience with credits and you can do the same to build credibility and trust. Content generated by users is the most valuable digital marketing technique to use in 2021. Pay attention to visuals Do you realize that 93% of the time when consumers are buying a product, visually appealing images matter? As social media do, if you use Instagram as your marketing channel, make sure you have harmonious and eye-catching pictures to grab users’ attention and spark curiosity. Bad quality images, illustrations, and stock photos do not work well as they receive the slightest user response. Convey the message through story Storytelling is yet another effective way to convey your brand story. You can take advantage of this tactic by posting the brand history, behind the scenes stories, product creation process, and more to gain users’ attention. For instance, if you are a restaurant owner, you can post behind the scenes stories showing fresh ingredients growing in the fields before harvest, chef preparing food in the kitchen, laying out the tables, etc. Use influencers to communicate with the audience Influencers are people who have built their reputation based on knowledge and expertise on a specific topic. They have the power to affect the purchasing decision of the users because of the authority, position, or relationship they have with the audience. You can leverage the power of influencers to connect with the audience and generate sales. However, before you contact the influencer to market your offerings, it is essential to check their target consumers. It should align with yours and share the same pain points to come across. If you sell desserts and cakes, it would be odd to work with a health trainer to promote your products. Metrics such as engagement (how well potential customers view your blog posts), a higher number of subscribers, and comments can assist you to determine if partnership is good. You can collaborate with micro-influencers as they have a little but loyal followers base and are expected to buy the products/services promoted.… Continue reading Do’s and Don’ts in Social Media Marketing

Winning YouTube Marketing Strategies for Brands

A well-thought-out marketing plan is what it takes for a brand to become the talk of the town. However, with the constant rise in the time that people spend on the internet, no business would want to leave any chance to grab the attention of its audience. After Google, YouTube is the second most visited website globally with over 2 billion logged-in users in a month. As the number of viewers doesn’t seem to reduce, the consumer attention for the platform is going upwards only. That is not all! No video platform appears to be a competition for YouTube. Do you know what this means? Yes, it’s time for brands to develop their YouTube marketing strategy. Today, spending a good amount of money on social media marketing strategies is not uncommon for companies. Wait, you don’t have to do the same! Aiming to get the consumer acquisition, you need to create a channel that can be the source of quality content that your audience would want to see. Tip: Always updated yourself with the do’s and don’ts of social media marketing In this blog, we will focus on what it takes to do so. So, let’s start explaining the following points: Channel Creation Thumbnails of Video Titles of Video Description for Video Content Rules Close Captions YouTube Tags Community Engagement & Cross-Promotion Likes, Comments, and Subscription Channel Creation Before you could go ahead to implement plans to make your channel thrive, one of the most basic yet essential things you need to focus on is its layout. See, it is not just setting the profile picture and uploading details. Of course, once you embark on it, the instructions on YouTube will be enough for you to do that. What you need to focus on is the channel layout. We have all heard the phrase that the first impression is essential. Emphasize on this! Not that you have to add the quotes written by Shakespeare, but your layout should be such that whenever audiences visit your channel, they won’t have to wander wondering what your channel is all about and why they should be there. The colour scheme and the value proposition should match with that on your website. Once you are done with the layout of your channel, here is what your checklist needs to have: Thumbnails Thumbnails refer to a concise way of describing the content that your video has. Just like the title, it is also essential to drive the audience into your channel. For this, you can make use of circles and arrows. You, yourself, would have noticed the increase in the use of arrows and circles in the thumbnails. The reason behind it is the same that using suspense-creating titles was- drawing attention and increasing clicks. When it comes to using red colour, the reason might be that it is eye-catching like many studies in the past show. The second tactic that you can use on your thumbnail is the use of the logo of your brand. If you cross-check it with the leading news channels, you will find most of them doing the same. Even though the video doesn’t seem to need the thumbnail, doing so will make the visitors aware of your logo. In case they choose not to click on your video, they will still identify your brand. Titles Since the title is the first thing that your audience can have a look at, you need to ensure that it grabs the attention. You can think of it as keeping yourself on the other side of the table. Ask yourself what you would find to be engrossing. Or, what you can do is check what YouTube giants are doing. For instance, many news portals, including Business Insider, leave their audience in suspense with sentences that are not complete. Do you think such big channels would do it by mistake? It is a tactic. Even though this is more of click-baiting, you can’t change the fact that it works and is not spammy. Not just this, but there are other tactics that you can adapt. You can go for question-based titles, listicles, or hyperbole, to make your audience not leave without viewing. Titles, including Best of…. How to… can prove effective here. Descriptions Even though you can learn about writing compelling descriptions from YouTube, to save your time, here are some points to keep in mind. First of all, keywords! Just like for blog posts, you need to focus on the keywords here too. You can put them in both your title and description. Just make sure to add them organically and not forcefully stuffed. If you choose to stuff, you will end up looking spammy, and you don’t want that. Don’t go short on words and make the best of all the 5000 characters that YouTube provides. If you want, you can also add the links to your social media platforms for that. The reason being that even if your audience does not go through the entire description, the links over there would act as CTA or make you connect on other platforms. Content Rules You must keep in mind to be persistent towards creating content for your channel. The reason behind it is that the constant delivery of content can boost your presence and help to create an audience for it. First things first! Let’s talk about the content! The most essential thing to keep in mind is that it should be what your audience wants to see. Now, we will come to how to find that. For this, you would need to look at what your competitors are providing. You can take a glance at the videos that the audience has liked the most. That can help you learn about the content that your audience prefers. Not just this, but you can also take a hint from the YouTube analytics from your already aired videos (if you have any). YouTube provides detailed information about the essential statistics, including audience demographics,… Continue reading Winning YouTube Marketing Strategies for Brands

Benefits of Facebook Business Page: Tips to Grow Your Business

Founded in 2004 by a bunch of roommates, Facebook is one of the largest Social media hubs today. Back then, little did someone know that a social media site would turn into a business platform. The transition of a social media platform into a business hub is a credit to brands and their audiences. Now every business wants to create a Facebook Business Page and reason is clear. There are n-number of benefits of Facebook Page and we will discuss pretty much every one of them. In this guide we have covered all the stuff that you need to know. We have also included some tips and tricks to take your business to the next level. If we go by the facts, Facebook had active advertisers reaching two million in February 2015. That statistic is from 2015! Just imagine where the figures are now. Recently, since the inception of the newer social media platforms, like Instagram, Tik-Tok, and Snapchat younger demographic have started shifting away from Facebook. Nonetheless, Facebook has still recorded a growth of 16% in its total userbase. If we look at the current demographic of the userbase in 2022, It shows that Facebook still has a strong user base that is young. Credits Facebook is a solid choice for businesses that want to start online. It has given results over time with minimal investment. As you want to build an online presence for Facebook your first step is to create a business page. In this guide, we will cover everything, including what, how, and why. Hopefully, it will give you some clarity about benefits of Facebook business page. What is Facebook Business Page? As the name suggests, Facebook Business Page refers to a web page through which businesses can expand their digital presence on the internet. The Facebook business page showcases everything related to your brand. You can put your brand logo, images, and brand values. Echoing your brand voice is one of the most important features of a Facebook Business Page. Posting relevant and engaging content on your Facebook business page can help you boost your audience. It can also be used as a showcase of your services and products. Using integrated Facebook messenger service can be used to interact with your potential customer and userbase. Opportunities are endless and your Facebook business page can act as a catalyst for your growth. Now the next question is: Why Should you have a Facebook Business page? Because of the following benefits of Facebook business page, businesses should think about having the one: 1. Lowered Marketing Expenses “Marketing is necessary for every business” This might be the biggest understatement of all time which is why you can’t think of ignoring it. However, with a Facebook business page, you can have a low-cost marketing effort. Starting cost of setting up a Facebook business page is minimal. Only the cost of the setting up basic details and that too if you hire Social Media Marketing Professionals for that. *Even though it is a choice, reaching professionals can save you from any hassle of setting pages. All you would need to do is to follow up. Even if you go for other advertising options on Facebook, the expenses will be way lesser than other forms of advertising. Irrespective of your business type and size, you can cover a wider market range with a Facebook business page and other advertising efforts. 2. Facebook Insights from Facebook Business Page Facebook Insights refers to the analysis that can help its users to learn about the page views, viewers’ statistics, photo views, audio and video plays, and others. Facebook insights can be your way of measuring the success of offers and posts on Facebook. As a shrewd entrepreneur, you must know about the value of audience engagement. Moreover, you know how Facebook business pages can help you track your digital efforts with Facebook insights. 3. Wide Audience Reach The reason why a business pursues marketing plans is to entice its audience. With a Facebook business page, you can share your business idea with a wide range of audiences without spending big bucks for that. You must be aware that using a personal account can limit your reach to a specific audience. It can be somewhere around five thousand. However, this is not the case with Facebook Business pages. As an entrepreneur, you aim to expand and make your business thrive, and broadening your audience reach is the first step towards it. You just need to know the target audience on Facebook. You can use the analytics provided by Facebook but the feature is only available to Facebook business pages. 4. Establish a Brand through Facebook Business Page Apart from being the source to boost engagement, expand audience reach, and several other benefits, a Facebook business page can be one of the pillars to establish a brand. Not that a Facebook page is the only secret to brand building, but it is one of the necessary steps you can’t leave untouched. The digital presence is essential for you to be one of the brands that can be the choice of the viewers. So you should know the do’s and don’t of social media marketing. This will eventually help your business survive and thrive. 5. Website Traffic Yes, you can attain traffic for your website through a Facebook business page. In your business bio, you can add the link of your website and not just on the Page information but in other parts as well to entice your audience. Every time you publish any content on your business page, you can attach a call to action text. Any visitor to your website can be your potential customer, and this is what you originally wanted. With proper Facebook advertising techniques, you can build your brand, target more audiences, get more traffic, and much more. 6. Third-Party Tools on Facebook Business Page Did you know that Facebook can also give the option of using third-party tools for your… Continue reading Benefits of Facebook Business Page: Tips to Grow Your Business

Boost Your Social Media: 15 Essential Tools for 2023

From creating and publishing posts to analytics and reporting, social media marketers have to complete these tasks every day and it can easily become overwhelming when you have various campaigns to run on different social platforms. Without the right marketing strategy and management tools, maintaining social networks can be challenging. Why do you or companies require SMM Tools? Here we will discuss the awesome 15 social media management tools that can help streamline your workflows, save you time, and assure your content reaches the right audience at the right time. By implementing the best social media marketing strategy and using these tools helps to improve productivity which increases your overall ROI. If you want to develop and make the most out of it, then check these tools and evaluate which one perfectly suits your needs. Let’s discuss the 15 Best Social Media Management Tools: AgoraPulse Hootsuite CoSchedule MeetEdgar Sendible Sprout Social MavSocial Canva Sked Social SharedCount Kicksta Lightroom BuzzSumo Oktopost Hubspot 15 Social Media Management Tools for 2021 1. AgoraPulse Price: Starts at $79 per month for a business plan but it also offers a 15-day free trial for new users Benefits: You can keep in touch and never miss information about the most important messages in your messaging inbox. Like any other social media platform, it also has features that are best recommended for social inbox, visual calendar, analytics, and scheduling, and many more. You can add with a maximum of 10 social media profiles without thinking of any fee since you can do this in their free trial version. It has a lot of features that can export or convert your metrics to a PDF, customize your social media network, locate private comments, posts, and even mentions. You can use this tool to add images, captions, hashtags, and even videos to create livelier content or post. Activating the option of saved replies, Inbox assistant, and a feature called Listening tool for generating your published content with appropriate keywords will never be a problem. 2. Hootsuite Price: A team plan for approximately 119$ per month for 20 social profiles. It also offers a 30-day free trial for new users. Benefits: Users can easily and simply manage bunches of social platforms in one place or dashboard. It offers a dashboard that is not hard to use for scheduling, content analysis, operating media advertisements, social ROI measurement, and many more. You will never experience a dull experience when it comes to processing your post schedules. You can also keep track of the development of your post and monitor your social media messages so that you can directly reply to your followers’ messages directly and quickly. Lost messages will never be a problem since it has a feature that will direct you to their messages so that nothing will be left behind. You can have access to their free courses for effective and successful marketing campaigns. 3. CoSchedule Price: 14$ per month for Blog Calendar and 29$ per month for Marketing Calendar. You can a 14-day free trial. Benefits: Blog and social post coordination for your social media marketing in one dashboard. If you’ll consider signing in, you will be given options to choose from. You can go with Blog Calendar that can organize and manage your blog and social media, Marketing Suite, which will provide you with 5 marketing products for a team, process, and project coordination, or a marketing Calendar that will help you schedule, share and view your marketing. After doing so, just choose a tool that you think can fully manage your blog like Weebly or WordPress and you are good to go and explore. It can allow you to add images and links automatically. You can even re-post or publish evergreen contents that you think are still relevant to help your social media marketing better. It offers an easy drop and drag option for a faster way of scheduling. 4. MeetEdgar Price: $19 per month for MeetEdgar lite access for 3 social media accounts. A week free trial for beginners. Benefits: Post your content automatically and effortlessly. Like any other social media marketing tool that offers wise scheduling and usual features like managing your messages, Meet Edgar is different because of its automation part that is most likely applicable for side hustlers and freelancers who want to save time. It will connect your content to some default categories following your given time to make it more organized and this includes Promotion and Specials, My BLog posts, General, and Recommended reads. If you are thinking of reposting evergreen contents that would be very easy. Because of the tools Auto-Generate Variation choice, it will be less hustle for you to do re-posting and sharing content from your calendar since it will automatically do the job without you exerting time and effort. 5. Sendible Price: Starts at $29 per month and $288 per year with a 14-day free trial for new users. Benefits: It has a feature called Priority Inbox that gathers all the messages from several profiles and networks in a stream so that you can directly provide actions to essential messages. Those unanswered or unread messages will remain in the messaging inbox for you to check out. For its scheduling, the tool will give you the opportunity for your content scheduling in two options, it could be in bulk or could be done individually. If ever you find a certain content valuable, you can still make use of it with the same schedule. Sendible can analyze what contents are making an edge towards follower engagement. It also has a feature called RSS Auto Posting that will help you post essential content to networks in a daily manner from your blog. It has various templates that are well-designed you can use in making good and quality content and reports. Through this tool, you can reach out to many social media platforms like Twitter, Facebook, Youtube, Instagram, and more. You will have access to tools that can manage blogs… Continue reading Boost Your Social Media: 15 Essential Tools for 2023

How Much Does Social Media Marketing Cost in 2023?

With more than millions of active users on different social media platforms, it has become the main target for reaching out to people all over the globe. A convenient way to connect to prospective customers resulting in increasing the rate of brand awareness generating revenues at the same time. Data have shown that people purchased products through the influence of social media. That is why promoting your business into various social media platforms today will help you in elevating your brand and bit all other competitive rivals out there. Through posting amazing content, advertising, and engaging to many people using social media is not just an effective strategy of gaining people’s attention, trust, and loyalty in your brand as well as gaining revenue but it is very convenient for both businesses and customers. No wonder why business-minded individuals are willing to risk some of their money, time, and effort in making social media their main tool for product promotion. What is the exact cost of attaining services from social media marketing? Or its cost bracket at least? There are many opportunities, surprises and benefits of social media marketing that helps your business to grow. Engagement, brand awareness, and popularity? Name it all! Through this kind of marketing, expect to achieve business success if you are truly dedicated and hard working on this craft. Despite the enticing benefits it could give to every business, many people still hesitate to invest because nothing is so sure in this field. Another thing is, some do not know how to start because they do not have any idea how much money they should allocate to the services offered by social media. Well, the answer to this question is very simple. There is no exact amount or cost when it comes to this strategy. Everything is dependent on your choices and some factors you have to consider too like: How many social media platforms can you afford to emerge for your business. Of course, how much is your budget? The plan you want to undergo to achieve your business goals. And many more. But in an average scale or cost bracket, according to data, companies mostly spend up to $4000 to $7000 or even more every month for the different services offered by social media. It may include custom marketing, for product or services advertising, and a monthly cost for your ads in more than one network. But again, everything is dependent on you. You can make this estimated monthly cost into less, stick on to this scale, or if you have more budget, you can over-lapse this cost bracket. After all, it is your decision that will matter. How much should I expect to spend if I market my product or services on many social media platforms? Facebook, Twitter, Instagram, and Pinterest are some of the leading platforms that most businesses emerged to and advertise their products and services. It not just can effectively help you in advertising but it makes a bridge for you and millions of prospective customers too. If you want to know the cost bracket in using these platforms in your marketing plans, then the following information is perfect for you: Facebook Marketing your products and services on Facebook is a huge step ahead for your business. Why? Because data has shown that there are a billion active users that used it daily. It simply means, there is a big chance of reaching many people to build brand awareness. As we all know, everything is free when you set up Facebook business page but if you are targeting better opportunities for your business, then expect some expenses. You have to pay some advertising cost on the platform like: Ads It is very important to advertise on Facebook as much as several benefits await you if ever such as page likes, website conversion, more clicks to your website, app installations, post shares, customer engagement, and many more. The platform will give you options on how to advertise your products and services and your payment will depend on these choices. These options are: CPC model. This acronym stands for cost per click and will just ask for payment if someone clicks your advertisement. It is much more costly than the CPM model but one advantage is, you can assess the progress of your ads and will only pay for those individuals who got attracted to it. CPM model. This acronym stands for cost per thousand impressions. It means once your ad reaches 1,000 views from users, you will have to pay for it of course. According to some pieces of information, here are the estimated cost of advertising in the platform in 2021: CPC or cost per click = $0.97 CPM or cost per thousand impressions = $7.19 Likes, boost, and download Businesses also want to gain likes for their advertisement on Facebook. It does not just show ad progress but receiving likes means some people are interested in your offers. The platform also permits you to boost your posts to reach as many people as possible and it requires you a payment too like user downloads. According to the same source, here are the following expected expenses for Facebook likes and downloads: CPL or cost per like = $1.07 CPA or cost per download = $5.47 For boosting your post expect an average of $6.35 for 1000 people who viewed your ad. Twitter Like any other social media platform, Twitter offers a free sign-up for an account but of course, expect to have some cost if you will use it for business purposes too. Try to check the following bits of information: Promoted tweets On the platform, it is also recommended to promote your tweet if you are into business. Once you do, your tweets will show as promoted in your follower’s timeline. The payment is not fixed… Continue reading How Much Does Social Media Marketing Cost in 2023?

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